Publicidade em redes sociais: estudo de caso do Buriti Shopping
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Data
2010
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade federal de Goiás
Resumo
This work discusses the use of social networking sites as a way of communication
and relationships with clients and has as an object of study, the company Buriti
Shopping. Certificates how the publicity in the digital environment behaves and how it
can give support to the relationship with the clients and the construction of the value
added to the brand, its importance in the corporate environment, exposing its ways
and processes, with emphasis on analysis of social networks as Orkut and Twitter.
This study is accomplished in the moment that the terms interaction has been heavily
discussed and reflected to the marketing and advertising. At the end of reading, it is
intended that the reader is familiar with the concepts of digital media and see
certificates how they can be useful when coupled with marketing plans and
communication.
Descrição
Palavras-chave
Publicidade redes sociais, Marketing, Digital marketing, Advertising, Social networking, Orkut, Twitter
Citação
MARTINS, Mariana; PONTES, Marília Pires; NASCIMENTO, Stephanie; BERNARDES, Thaísa Cristina F. Publicidade em redes sociais: estudo de caso do Buriti Shopping. 2010. 71 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2010.