Brinquedos lego, comunicação visual e projetos sociais: o papel das relações públicas na formação de públicos
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Data
2010
Autores
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Editor
Universidade federal de Goiás
Resumo
This work was a study about visual communication in the Lego’s toy and the
importance of colors and shapes on the construction and development of imagination in the
people. After that, the company Lego took a new strategic position so as to make public and
customer loyalty.
Whit the movement of the world, at these modern times, the companies need to change
and expand your limits, to create and reinvented itself. When we study the group Lego, it was
possible to observe that the company knew follow the social change in the world, through
communication strategies learn to value and achieve all of you stakeholders.
The social projects was a new way that they found to advertise their lego piece and
entertain people. Doing the work of citizen company.
When the group Lego change, the return was much satisfaction.
Descrição
Palavras-chave
Relações públicas, Públicos, Responsabilidade social, Public relations, Publics, Social responsability
Citação
MAIA, Alice Fernandes. Brinquedos lego, comunicação visual e projetos sociais: o papel das relações públicas na formação de públicos. 2010. 57 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2010.