Desafios da comunicação interna: um estudo de caso do Sistema Federação das Indústrias do Estado de Goiás
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Data
2008
Autores
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Editor
Universidade Federal de Goiás
Resumo
The maturing of enterprise communication represents a considerable leap towards
narrowing the distance among that segment and the strategic processes related to
organizational management. This shift was determinant for communication activities to
abandon their improvisational profiles, and start being planed organically across all areas of
the enterprise. Bound to management, and under the perspective of integrated communication,
the area ceased to be deemed a superfluous good within corporations. Justified is, then, the
energy and time spent in this work, once we consider that according to the contemporary
point of view, communication has the purpose of permeating organizations as a whole,
working as a cornerstone through which enterprises can reach their internally and externally
visible goals. For it to be acomplished efficiently though, it becomes necessary that
corporations know how to deal with a wide gamut of customers, making use of specific
resources. This way, the present work fosters a scrutinization of the main dificulties faced by
organizations to promote communication, specially in its internal facet. Making use of a case
study and through participating observation, there have been analised the tools used by the
public relations staff of the Sistema Federação das Indústrias do Estado de Goiás, in the will
of checking if anywhere in time their misuse might have stand as an impeachment to an
efficient communication process. By the end of this analysis, the foundations laid allowed us
to state that the mutual use of tools comprehends an indispensable element of communication,
for each and every one of them services certain situation or need. Besides, it becomes worth
noting that, albeit nowadays technology takes part in a bulky amount of communication
activities within corporations, it remains essential the existence of interpersonal relationships,
kept by direct contact, face to face, as a way to potentialize and humanitize the
communication, strengthening the practice of exchange and dialogue, being those the chief
reasons of its very existence.
Descrição
Palavras-chave
Comunicação interna, Comunicação empresarial, Sistema Federação das Indústrias do Estado de Goiás
Citação
MORENO, Isaura Carrijo Artiaga. Desafios da comunicação interna: um estudo de caso do Sistema Federação das Indústrias do Estado de Goiás. 2008. 89 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.