Relações públicas em marketing e assessoria política: eleições 2008
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Data
2008
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade federal de Goiás
Resumo
The Commission has been developing in political, professional and requires increasingly
specialized and trained in the area. A market that has no room for improvisation and amateurism. In
the idealization of a Communication Policy professionalized this project was an action of study,
planning and performance of the professional public relations in the areas of Policy and Marketing
Office, the Elections 2008 for alderman of the city of Ahmadabad. The candidate was advised
"Matador's Auto School." This strategic planning had as theoretical reference authors as Torquato,
Figueiredo, Duarte, Salgado, Kuntz, Afternoon, Augras, Harbermas and Novelli. Being based search
and analysis of environmental planning for the election campaign. Throughout the project in
Marketing and Public Relations Office Politics: Elections 2008 were described theoretical framework,
briefing, analysis of the environment, communication plan and reports relating to his application, plus
appendices and annexes. The whole campaign was planned and carried out based on t he Statute of
the Superior Electoral Court and conditions of the candidate.
Descrição
Palavras-chave
Comunicação política, Planejamento, Assessoria, Marketing, Communication policy, Planning, Marketing and consultancy
Citação
VALVERDE, Lais Pinheiro. Relações públicas em marketing e assessoria política: eleições 2008. 2008. 97 f. Trabalho de Conclusão de Curso (Graduação em relações Públicas)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.