Construção de opinião pública pela mídia impressa: estudo de caso do Jornal Diário da Manhã

Abstract

This study was performed with the newspaper ‘Diário da Manhã’, to verify the number of texts in the genre ‘article’, starting a new position of the ‘Caderno Opinião Pública’ a Section of Public Opinion, in January of 2011, when the news paper proposed to establish itself as an opinative publication. What we could verify, was the existence of a large quantity of opiniated articles produced by people in the society, that developed an idea, and presented their opinion, but not the existence of an interpretative journalism, intended to show the readers the background of whatever is happening. Our unit of measurement was the centimeter per column, and the calculation was based on the total of pages published in March of 2011. We analyzed the following categories: Code, Function, Origin, and Production. Our objective was to verify the space that the publication dedicated to the society, taking into consideration that this publication works as a source of data and information to society, but that it rarely lets the society express its own opinions. Upon opening space to the ideas of people that do not work to the publication, the newspaper gives a voice to the society, reaching one of its main principles: to establish the creation of a Public Opinion.