Goiás center modas: comunicação interna como diferencial competitivo
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Data
2008
Título da Revista
ISSN da Revista
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Editor
Universidade Federal de Goiás
Resumo
The present work had as purpose the creation of an action plan to Goiás Center
Modas, seeking to cure their communication difficulties with his internal public. Beginning,
the project had as focus discovers the internal customers' of the shopping center opinions so
that like this specific strategies were developed to remedy the identified fragilities. For
collection of data and construction of the diagnosis, it was taken into account: a research
ordered by the shopping center in 2007, that it revealed some weaknesses of the
establishment; interviews with the manager and administrator of the shopping center, that
determined the course of the actions; and a research accomplished with the salespersons.
Starting from the collected information, it was possible the elaboration of a diagnosis, that
allowed to draw communication strategies to assist the needs of the organization. Seven were
formulated proposed that are being adopted by the administration gradually. To orientate and
to base the actions it based on concepts as: communication interns, endomarketing, corporate
identity.
Descrição
Palavras-chave
Comunicação interna, Comunicação integrada, Comunicação dirigida, Identidade corporativa e pesquisa, Endomarketing, Internal communication, Integrated communication, Communication addressed, Corporate identity and search
Citação
BARBOSA, Bruna Marques; NASCIMENTO, Grazielle Rosa do; CARDOSO, Mariana Domingos; SILVA, Pollyana Coêlho da. Goiás center modas: comunicação interna como diferencial competitivo. 2008. 92 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.