Identificação de elementos objetivos e subjetivos no comportamento do consumidor como suporte ao desenvolvimento de produtos: um estudo na atividade turística

Resumo

Food services can be considered the largest contribution of the expenses accomplished by tourists during their trips. This way, it is important to identify the factors which interfere in the food consumer behavior, issue a bit explored by the area literature. This study seeks to present some objective and subjective elements, called here as utilitarism and hedonism, which are consider by consumers during their choices for food products when they are visiting a tourist destiny. By an exploratory research and a survey with the tourists during their touristic destination visiting, it was identified that the hedonist orientation for food consumption, more evident among female tourists, has a great impact on the consumer behavior. The main contribution of this study is in the analysis of these elements and its contribution to the development of new tourist products.

Descrição

Palavras-chave

Comportamento do consumidor, Consumo alimentar, Turismo, Consumer behavior, Food consumption, Tourism

Citação

CAETANO, Mauro et al. Identificação de elementos objetivos e subjetivos no comportamento do consumidor como suporte ao desenvolvimento de produtos: um estudo na atividade turística. Turismo & Sociedade, Curitiba, v. 4, n. 1, p. 107-122, abr. 2011.