Análise discursiva da Ana Hickmann no Instagram
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Data
2018-12-04
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Universidade Federal de Goiás
Resumo
This dissertation aims to perform a discursive analysis of the Ana Hickmann in her Instagram account, to see whether or not there were discursive transformations from one period to another in her 2014 and 2018 postings. The research it is also to understand if Ana Hickmann
presents a repositioning after building a personal brand linked to her celebrity image, starting from the textual content shared in her captions. After analyzing the object, it can be affirmed that there was a repositioning and a discursive change of Ana Hickmann in her Instagram posts, generating more content for her audiences and defining the disclosure of her personal brand as the main focus.
Descrição
Palavras-chave
Identidade, Imagem, Celebridades, Reposicionamento, Marca pessoal, Identity, Image, Celebrities, Repositioning, Personal brand
Citação
LIMA, Amanda Pinheiro de. Análise discursiva da Ana Hickmann no Instagram. 2018. 65 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2018.