Saúde pública nas novas mídias: análise crítica do discurso do Facebook do Hospital de Urgências de Goiânia

Abstract

From a critical analysis of Facebook discourse of the “Hospital de Urgências de Goiânia - HUGO” we evaluated the converse on public health in new media and if it presents itself as alternative and differentiated from what is exposed in the traditional mass media. Applying the three-dimensionalanalysis indicated by Fairclough, we sought to understand the interfaces representing the speech in new media from the relationship between text, discursive practices and social practices. Results show that the speech follows the format of writing and journalistic production, but with different themes that would probably not be guided in traditional media. Because it is a digital social network with unlimited space and possibilities, perceive a clear segmentation of public posts, mainly for health professionals, patients and society in general. It is concluded that the discourse of social media are information that should be public, but which were private by not find space in traditional media.