O design de moda no desenvolvimento de skins para jogos: genshin impact

Abstract

This paper seeks to bring the figure of the fashion designer into the games industry, specifically in the process of creating skins for game characters. The aim is to highlight fashion professionals in this industry and possible openings for designers in this area, developing skins for the protagonists of the game Genshin Impact. In order to achieve the objective, we began by gathering data on the skins market and the participation of luxury brands, followed by an understanding of graphic concepts and interviews with game developers. Based on this research, 10 skins were developed using Design Thinking methodology and the concept of Concept Art to highlight the nature of this work.