A questão do consumo em xXx HOLIC

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Universidade federal de Goiás


Making use of sequential art xXx Holic as a basis for bridges and connections for an analysis of identity formation of the individual in the postmodern and how brands affect this process, this work aims to recognize the merits of sequential art as a means of transmitting messages that lead to reflection as well to link social identity with the brands identity’s that’s are part of the individual. Through readings of works directly related to the theme and reflections on it, this academics seeks to understand and decipher the brands from an unusual point: the sequential art present in comics and animation.



Marcas, Consumo, Desejo e xXx Holic, Brands, Absorption, Wants and xXx Holic


BORGES, Gustavo. A questão do consumo em xXx HOLIC. 2013. 43 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2013.