As relações públicas e o marketing de moda: um estudo de caso da M.Pollo
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Data
2018-12-04
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Universidade Federal de Goiás
Resumo
The main objective of this monography is to study and analyze the relationship between Public Relations and Fashion Marketing from the case of the M.POLLO brand with regard to the strategies used to position the retail store in the premises of Flamboyant Shopping Center, in Goiania. In this sense, it is important that professionals in this segment seek to build a solid relationship between the company and the multiplicity of audiences they have. In this way, this work bases its analysis on bibliographical references as well as the case study of a Goianian fashion company, M.POLLO. At the end of the analysis of the case study, the alignment and imbrications of the actions carried out with the theoretical lines from Communication, Public Relations and Marketing were perceived. The logical and strategic form of the actions were effective for the brand and enabled measurable positive results for M.POLLO, which permeate its brand, identity and image.
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Palavras-chave
Moda, Relações públicas, Imagem, Marketing e comunicação organizacional, Fashion, Public relations, Image, Marketing and organizational communication
Citação
RESENDE, Renata Beatriz. As relações públicas e o marketing de moda: um estudo de caso da M.Pollo. 2018. 104 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2018.