Las fronteras de la publicidad televisada en la era de conexión
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Data
2019-06
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Resumo
This reflection considers the boundaries between
the Internet and televised advertising, using the Semiotics
of Culture as the theoretical and methodological approach.
The discussion is based on the concept of boundary
proposed by Lotman (1999) and on discussions made by
Jenkins et al. (2014) and Manovich (2005) on the era of
the connection of culture, as well as the notes made by
Machado A. (2011) on the audiovisual. We focus on the
dialogue and the intersections between the different sign
systems due to believing that as the Internet transformed
the way advertising is produced, at the same time the
internet also overlaps with it.
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Palavras-chave
Semiótica de la cultura, Publicidad televisada, Era de la conexión, Fronteras, Semiotics of culture, Television advertising, Connection age, Boundary
Citação
COCA, Adriana Pierre; SANTOS, Alexandre Tadeu dos. Las fronteras de la publicidad televisada en la era de conexión. Significação: revista de cultura audiovisual, São Paulo, v. 46, n. 51, p. 154-170, jan./jun. 2019.