Las fronteras de la publicidad televisada en la era de conexión
| dc.creator | Coca, Adriana Pierre | |
| dc.creator | Santos, Alexandre Tadeu dos | |
| dc.date.accessioned | 2021-05-10T15:32:35Z | |
| dc.date.available | 2021-05-10T15:32:35Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | This reflection considers the boundaries between the Internet and televised advertising, using the Semiotics of Culture as the theoretical and methodological approach. The discussion is based on the concept of boundary proposed by Lotman (1999) and on discussions made by Jenkins et al. (2014) and Manovich (2005) on the era of the connection of culture, as well as the notes made by Machado A. (2011) on the audiovisual. We focus on the dialogue and the intersections between the different sign systems due to believing that as the Internet transformed the way advertising is produced, at the same time the internet also overlaps with it. | pt_BR |
| dc.description.resumo | La reflexión piensa las fronteras entre la internet y la publicidad televisada y tiene como enfoque teórico y metodológico la Semiótica de la Cultura, con la discusión basada en el concepto de frontera propuesto por Lotman (1999) y las incursiones de los autores Jenkins et al. (2014) y Manovich (2005) sobre la era de la conexión de la cultura, así como los apuntes de Machado A. (2011) sobre el audiovisual. Nos importa el diálogo y las intersecciones entre los diferentes sistemas de signos, pues creemos que así como la internet transforma la manera de producir la publicidad, al mismo tiempo se sobrepone a ella. Palabras clave: semiótica de la cultura; publicidad televisada; era de la conexión; fronteras. | pt_BR |
| dc.identifier.citation | COCA, Adriana Pierre; SANTOS, Alexandre Tadeu dos. Las fronteras de la publicidad televisada en la era de conexión. Significação: revista de cultura audiovisual, São Paulo, v. 46, n. 51, p. 154-170, jan./jun. 2019. | pt_BR |
| dc.identifier.doi | 10.11606/issn.2316-7114.sig.2019.144361 | |
| dc.identifier.uri | http://repositorio.bc.ufg.br/handle/ri/19453 | |
| dc.language.iso | spa | pt_BR |
| dc.publisher.country | Brasil | pt_BR |
| dc.publisher.department | Faculdade de Informação e Comunicação - FIC (RG) | pt_BR |
| dc.rights | Acesso Aberto | pt_BR |
| dc.subject | Semiótica de la cultura | pt_BR |
| dc.subject | Publicidad televisada | pt_BR |
| dc.subject | Era de la conexión | pt_BR |
| dc.subject | Fronteras | pt_BR |
| dc.subject | Semiotics of culture | pt_BR |
| dc.subject | Television advertising | pt_BR |
| dc.subject | Connection age | pt_BR |
| dc.subject | Boundary | pt_BR |
| dc.title | Las fronteras de la publicidad televisada en la era de conexión | pt_BR |
| dc.title.alternative | The boundaries of television advertising in the age of connection | pt_BR |
| dc.type | Artigo | pt_BR |