Análise da publicidade de medicamentos veiculada em Goiás - Brasil
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Data
2005-12
Título da Revista
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Editor
Marize Campos Valadares
Resumo
Medicines are special products, whose advertisement inserts require different care relating to their
ethic and moral aspects, once they have highly specific characteristics and their use is based on a precise
diagnosis of a situation that causes risk to health. In this regarding, regulatory agencies established a specific
legislation (RDC n° 102/00), set in legal parameters to medicines advertisements. The aim of this work was to
evaluate the advertisements of medicines in Goias-Brazil based on the current legislation. The captation of
irregular medicine advertisement inserts was performed between November/2004 and September/2005. The
analysis followed the guideline “Roteiro de Verificação de Conformidades das Publicidades e Propagandas de
Medicamentos”, present in the “Manual de Monitoramento de Propaganda de Produtos Sujeitos à Vigilância
Sanitária” (MS, 2005). The results showed most of advertisements were related to over the counter medicines
(OTC) (88,63%), followed by medicine prescription (8,33%) and controlled prescription (3,04%). The advertisement
flyers were identified as the principal responsible for the propagation of irregular inserts (81,06%), followed by TV
(14,40%) and radio (4,54%). In the 132 inserts analysed were detected many non-conformities with legislation and
the absence of information about cares and warnings was observed in the majority of them. The present work
demonstrated the importance of the medicines advertisements build based on the current legislation, assuring the
defense of the population´s health.
Descrição
Palavras-chave
Medicamentos, Publicidade, Intoxicação
Citação
FREITAS, Johnathan Santana de; ZAMPIERE, Ana Lúcia Teixeira de Carvalho; AQUINO, Aline Teixeira de; LOBO, Lina Monteiro de Castro; MONTES, Patrícia Regina; SOARES, Arthur; SILVA, Érica T. da; A. Neto, João da C.; ARAÚJO, Mariana de Paiva; TRESVENZOL , Leonice Manrique Faustino; PRUDENTE, Luciana Resende; LIMA, Dione Marçal. Análise da publicidade de medicamentos veiculada em Goiás – Brasil. Revista Eletrônica de Farmácia, Goiânia, v. 2, n. 2, p. 80-86, jul./dez. 2005. Disponível em: <https://www.revistas.ufg.br/REF/article/view/1952/1885>.