Mestrado em Comunicação (FIC)
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Navegando Mestrado em Comunicação (FIC) por Por Orientador "GARBELINI, Maria de Fátima"
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Item Empresas Responsáveis e Comunidades Cidadãs: Responsabilidade Social sob o Crivo da Comunicação Pública(Universidade Federal de Goiás, 2009-04-23) BRITO, Walderes Lima de; FREITAS, Luiz Antonio Signates; http://lattes.cnpq.br/0464596762919932; GARBELINI, Maria de Fátima; http://lattes.cnpq.br/5860723781496921The communication between companies and communities can be a tool to the strengthening of citizenship and a way to prove the social responsibility of an economical organization. The possibilities and limits of this process are the theme of this study and the research refers to the relationship between Petrobras and the population of Jardim Nova Goiânia, a neighborhood in Senador Canedo, GO which stands between two pipelines. During the research, local residents and leaders of the community were elected to work as interlocutors and were interviewed about their memories and points of view concerning how the neighborhood was populated, the infrastructure and their perception about the interaction between the company and the local residents. The investigation showed evidence that there were processes of institution of active citizenship, such as social practices that were not meant to make the residents dependent on them and the respect to the right of these residents to information. Those social practices were present in the mobilization and organization of the local residents and Petrobras contributed to this process. On the other hand, the research indicated the lack of evidence of the company s contribution to the sustainable development of the community which is still fragile in relation to the ability of acting as an association what would make the community capable of demanding moral responsibility from public systemic structures.Item Notícia como Discurso: a cidadania representada pela mídia impressa no acidente radiativo de Goiânia(Universidade Federal de Goiás, 2010-08-20) FERREIRA JÚNIOR, Arnaldo Alves; GARBELINI, Maria de Fátima; http://lattes.cnpq.br/5860723781496921The research on the interrelationship of the field of Critical Discourse Studies at the possibilities of construction of citizenship from the ideals Arendt of action and speech. To this end, we sought, from these theories, examine the processes of construction of citizenship from speeches about the accident with a capsule containing cesium-137 chloride in Goiania in 1987. Since the analysis focused on the speech conveyed by the print media in major newspapers printed at the time. The research was structured after a literature review about the historical events of the accident, for this part of the work on the methodological procedures that guided the research were provided by the Content Analysis - AC, which in turn is configured in methodology and technique appropriate to the analysis of communication because the content analysis is a research technique that aims to describe objectively, systematically and quantitatively the manifest content of communication. For studies of minority groups, the methodology CA was important because it allowed the deconstruction of the discourse units of analysis and their reconstruction in order to identify the assumptions of discursive emitting nucleus of media messages. In preparation of inferences about the data, they were analyzed theoretically, as units of analysis arising from Critical Discourse Studies, and the perspective of citizenship that emphasizes that this category exists when the individual is able to act without the intervention of others and yet is able to advertise themselves using the discourse, ensuring there for you and others like him from the same shared reality. The context in which this research took place is set in what is called in literature in Peripheral Societies, where the elements you have to build citizenship do not emphasize human factors listed at the beginning, which in turn produces social situations of subordination and building the subcidadão, ie people who are below what one would consider the minimum for the status of citizen was present. Therefore the conclusions drawn from this research go in that is by examining the ability of speech and access to means of production and reproduction discourse that we must seek the prospects for citizenship in the social context that was presented briefly, using the possible theoretical dialogue between the Critical Studies of Discourse Arendt and frames of action and speech, which, one hopes, can discern the consequences of media discourses to construct undercitizenship and naturalization of social injustices and inequalities.