Possibilidades contra-hegemônicas da cidadania na construção do HGPE
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Data
2009-04-03
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Universidade Federal de Goiás
Resumo
Based on qualitative researches done by political marketing group during the elective
period aimed the legitimacy of political discourse on the free tv elective program, this work
verifies the not hegemonic possibilities of civil society in building the agenda of that
discourse and, as a result, empowering the democracy and the citizenship. The political
rationality of the poor citizens was investigated by comparing it to the dominant classes. this
study also investigated the subjects and perceptions raised in the qualitative researches and its
match to the public interest to the political citizenship, besides its reflection in the tv program.
The methodology was the same suggested by palacios (2007) in digital journalism. first, a
literature review was done considering democracy and citizenship concepts. after that, the
research object was delimited- the elective discourse on free tv elective program, followed by
the citizen agenda hypothesis. then, analysis categories to do the empirical study seen in here
as a case study was created by using qualitative researches done during municipal election in
2008 in Goiânia. It was done in two moments. in the first (pre-elective, 45 days before the
propaganda ruled by elective justice court) the collected material was analyzed according to
oliveira´s interactive methodology (2007). in the second moment, the results were compared
to the free tv elective program conducted by the winner candidate.The conclusion is that
citizenship is not a factor of influence in the political discourse agenda. it is not due to other
discourses such as the media , negative propaganda or interferences in political field, but
because there is a consolidate idea among poor citizens against political discussions in
primary communicative spaces, where micro or alternative public spheres could exist. there
were not agreements or understandings among those citizens which could convince the
politicians to include them in their discourses
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Citação
FERNANDES, Luiz Carlos do Carmo. The not hegemonic possibilities of the citizenship in building of the tv program. 2009. 107 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2009.