A comunicação pública cidadã: análise textual fundamentada sobre o grupo "frente de luta Goiás contra o aumento da passagem de ônibus" em Goiânia
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2015-04-29
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Universidade Federal de Goiás
Resumo
Today the new communication environment, the internet, heavily affects social mobilization.
At this environment, considered the New Virtual Public Sphere, individuals interact and
generate collective actions never seen before. Some authors refer to this process as Horizontal
Communication, while others simply name it as an exercise of citizenship. Because of the
intersection of the three terms: Horizontal Communication, Public Sphere and Social
Mobilization, there is the new concept of Public Citizen Communication. This concept is the
process of dialogue between social actors functioning in the public area of contemporary
society. In order to verify if the process really occurs, a textual analysis based on Grounded
Theory was applied on the communicative actions of the group “Frente de Luta Goiás Contra
o Aumento da Passagem de Ônibus”. The group was part of the demonstrations and street
protests on the “Outono Brasileiro” in 2013 against the readjustment of public transportation
fare in the main cities of the country. Social Networks had substantial part on these
demonstrations. This lead to significant analysis by many intellectuals, academics and society
in general, regarding the potential of communication involved in social networks. The
verification was that in the communicative actions of the activist group “Frente de Luta
Goiás”, social networks were in fact used instrumentally. What happened was a scathing
mobilization that proved the existence of opinion leadership and social mediation that could
be responsible for the collective action of nearly 70,000 people in Goiânia, similarly to the
national level demonstrations with more than 1,400,000 people at 200 Brazilian cities on
20th of July of 2013.
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ALCÂNTARA, Q. A comunicação pública cidadã: análise textual fundamentada sobre o grupo "frente de luta Goiás contra o aumento da passagem de ônibus" em Goiânia. 2015. 175 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2015.