Do segundo corpo: reflexões sobre os investimentos na imaterialidade
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2010-07-05
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Universidade Federal de Goiás
Resumo
In the act of making the body more competitive in the market for appearances and more consistent
with the subjectivity of individuals, two trends are evident: the expenditure of time, money and pain in
an attempt to enhance the body by processes such as fitness, cosmetics and surgical interventions, and
the desire to overcome the physical reality by means of scanning processes of the body, exemplified
by the various moving avatars in virtual worlds third dimension such as Second Life. This study aims
to identify the projection of contemporary subjectivities in the construction of virtual bodies, spurred
by a supposedly imaginary post-human as well as reflect on the nature of the avatar, to identify
investments for the construction and improvement of virtual bodies, and analyze the experiences
bodily and everyday communication in cyberspace. For this purpose it is necessary for theoretical
covering the body, subjectivity and cyberspace, composed by authors such as Foucault (1977, 2000,
2003, 2007), Le Breton (2007), Sibilia (2003, 2004), Deleuze (1988, 1991 ), Rüdiger (2002, 2007),
Levy (1996, 1999, 2003), Baudrillard (1991, 1995, 2003), Guattari (1996, 2006), Maffesoli (1996,
1998, 2005), Lipovetsky (2004, 2005, 2007 ), among others. Through virtual ethnographic research
technique, proposed by Hine (2004) and Kozinets (1997), was created avatar researcher Lia Olifone,
which spent six months in interaction with other avatars within Second Life. In conclusion of this
ethnographic experience, we establish the thesis that the avatar in that environment appears to be far
beyond a mere representation body, but a locus of free trial, a marker of presence and status, which
appears to be closely linked to individual that controls for subjective process. In its construction
process, the avatar still has a strong influence of consumer society. It was observed that despite the
numerous opportunities offered by reconfiguring the metaverse, there is a tendency to reproduce the
social structures and patterns present in the body "first life". However, this reproduction features a one
body sociality and aseptic, seeking to root out the negative traits considered, especially with regard to
the embodiment, showing some influence of the imaginary post-human.
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SANTOS, Flávia Martins dos. The second body: reflections on investments in the immateriality. 2010. 145 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2010.