Beleza que põe mesa : a relação de trabalhadoras domésticas com mídia, beleza e consumo
Carregando...
Data
2008-12-18
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
This dissertation analyzes the relationship between popular segments of society -
especially the category of domestic workers - with the media, consumerism and beauty. The
reason for our choice of domestic workers is because this profession has, simultaneously,
many characteristics that allow it to be considered as subaltern: its undervaluation due to
hybridizations that come from the times of legal slavery; the current labor laws, very different
from the ones regarding other professions; the low income and the mainly feminine character
of the profession. Our idea, therefore, is to look at consumers culture - especially the part of
it connected to beauty, which comprehends fashion, body and beautifying strategies in
general, all of those concepts intimately intertwined with women s history - from the
viewpoint of a subaltern group. One of the ways through which consumers culture and
hegemonic concepts such as the need for beauty are spread through society is the media,
nowadays practically ubiquitous, due to its great accessibility through TV, radio, movies,
newspapers, internet, cellphones, graffiti, billboards, waiting rooms etc. Wherever there is a
potential consumer to be found, there will be at least one media vehicle. Its ability for content
coverage and repetition allows media to be considered a very important intermediator
between individuals and the world, becoming a relevant builder and repeater of cultural
concepts, which will influence the subjectifying processes in people. In order to investigate
this influence, 31 domestic workers in Goiânia were interviewed, with questions about their
beauty concepts and their favorite mediatic programs. Both discourses were related to the
objective of understanding whether there is a beauty concept carried out by the media, how
the domestic workers perceive it, and what are their strategies to comply (or not) to them,
assuming that domestic workers may relate to these contents in different ways: by making
them their own, by negotiating with them, or even by denying them. That is because it is
understood that lower segments of society are in constant relationship with the hegemonic
contents, and are therefore co-participants in the forces that build culture day by day.
Descrição
Palavras-chave
Citação
JORDÃO, Janaína Vieira de Paula. Beauty that makes table: the ratio of domestic workers with the media, beauty and consumption. 2008. 160 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2008.