Tudo Virou Tela: as transformações das performances culturais durante a pandemia - um estudo sobre a Lei Aldir Blanc

Abstract

Cultural production, as well as means of interaction and work, are going through a process of digitalization that was intensified by the restrictive measures implemented during the COVID-19 pandemic. The internet has become the main channel for the production, appreciation, and consumption of cultural content. However, in this scenario, with the predominance of digital technologies, cultural professionals face a complex journey in translating their performances to the virtual environment. Considering that, this study analyzes the impressions and creative processes of popular culture creators from the Aldir Blanc Law of the Secretaria de Cultura de Goiás (SECULT-GO) as they adapt their cultural performances to the digital context. This is an analytical cross-sectional study of the impact of the Aldir Blanc Law on cultural practices and their subsequent adaptation to digital platforms in the state of Goiás, focusing on the SECULT-GO Popular Culture Program. Data collection was carried out through semi-structured interviews with those selected by the previously mentioned law in the state. The data obtained was used to construct a collective narrative, following the Discurso do Sujeito Coletivo (DSC) method.