A Influência da Mídia na Formação da Percepção Ambiental: efeitos e limites na opinião pública brasileira

Abstract

This work investigates the effect of the new digital communication media in changing the behavior of the Brazilian population in relation to environmental and sustainability issues. In a context of growing awareness about the environmental transition and the search for sustainable practices, the media plays a key role in investigating and promoting public opinions and attitudes. In addition, it allows organizations to share information about sustainable practices and serves as a means for social movements to disseminate ideas and propose changes. The media is able to influence public attitudes, especially on environmental issues. However, there is still no conclusive evidence on the effects of the media on public opinion regarding the environment. The research seeks to explore how transformations in the media ecosystem can affect the attitudes, behaviors and opinions of the Brazilian population related to sustainability. A quantitative analysis of public opinion survey data was conducted to evaluate the potential impacts of digital media on public behavior change, with the aim to highlight the role of digital media in shaping Brazilians' attitudes and behaviors concerning environmental transition and development, thereby contributing to a broader understanding of the media's influence on pro-environmental awareness and actions within the country.