Os direitos humanos na era da pós-verdade: uma análise do perfil de Jair Bolsonaro no Twitter

Abstract

This thesis investigates how former President Jair Bolsonaro discursively constructed distorted ideological representations of human rights in his posts on Twitter (currently called 'X') during his presidential term (2019–2022). The study analyzes these posts with the aim of identifying discursive patterns and understanding how thematic representations of human rights were articulated in his digital communication on the platform. The theoretical framework addresses the phenomenon of post-truth, the historical evolution of human rights, and the rise of Bolsonarism, with a particular focus on the discursive reconfiguration of human rights during his administration. To investigate this phenomenon, two complementary methodologies were employed: the KDD process (Knowledge Discovery in Databases), used to map recurring topics and thematic patterns in the posts, and Content Analysis, which classified and interpreted thematic representations related to human rights. The findings revealed the predominance of themes such as public security, family, fake news, scientific denialism, and conservative values. The analysis showed that Bolsonaro's digital communication mobilized selective narratives, prioritizing certain groups while marginalizing others. These discourses reflected far-right values and beliefs aligned with his political and strategic priorities, promoting a moralistic and conservative rhetoric. Furthermore, this approach contributed to the dismantling of sectoral public policies, exacerbated misinformation, and negatively influenced public perceptions of human rights.