FAV - Artigos publicados em periódicos
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Navegando FAV - Artigos publicados em periódicos por Autor "Berardo, Rosa Maria"
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Item Animação interativa ambientada na Internet(2015) Rocha, Cláudio Aleixo; Berardo, Rosa MariaThe article, by means of an exploratory research aimed to identify examples of interactive animations present in the online environment. Classifies and describes the current elements that structure the language of interactive animation on the Internet.Item Vídeos publicitários interativos: produção de conteúdo e relacionamento on-line(2015) Rocha, Cláudio Aleixo; Berardo, Rosa MariaThrough an exploratory research article aimed to identify examples of advertising campaigns on youtube.com that used interactivity for their parts in the production of audiovisual multilinear narratives. The research proposal is to map how the content has been posted in the online advertising and how advertising online has been introduced into the content through videos and interactive features of narrative.