FIC - Faculdade de Informação e Comunicação

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http://200.137.215.59//handle/ri/1094

A Faculdade de Informação e Comunicação (FIC), da Universidade Federal de Goiás, oferece curso de Graduação em: Jornalismo; Relações Públicas; e Publicidade e Propaganda; Gestão da Informação e Biblioteconomia. Além de Especialização em: Assessoria de Comunicação e Marketing; e, Avaliação de Ambientes Informacionais.

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Agora exibindo 1 - 20 de 192

A 44 acima do 44: a moda plus size em Goiânia
(Universidade Federal de Goiás, 2021-06-03) Vilela, Jane Kelle Marques; Anjos Neto, João Dantas dos; Anjos Neto, João Dantas dos; Santos, Flávia Martins dos; Oliveira, Mayllon Lyggon de Sousa
This work seeks to analyze plus size fashion in the city of Goiânia. This research presents a historical perspective of fashion and the body adapted to it, discusses the creation of networks and sharing groups and the theories of marketing and digital marketing and the role of Public Relations in the segment. The analysis comprises a quantitative survey aimed at the niche of plus size consumers, and two qualitative surveys with influencers and retailers in the environment where perceptions about the plus size fashion market are revealed.
Acessibilidade física das bibliotecas públicas de Goiânia
(Universidade Federal de Goiás, 2014-12-02) Silva, Edelaine Medeiros de Sousa; Gomes, Suely Henrique; Duarte, Martha Izabel de Souza
The present work aimed to analyze the conditions of accessibility of buildings of public libraries in Goiania. As a basis to develop the study, we used the technical standard NBR 9050:2004, created to ensure adequate access for people with physical disabilities to buildings and facilities for public use. For the development of this study, information was collected in locus in three libraries through a roadmap with the criteria to be analyzed. The collected data have enabled the production of the diagnosis of the current situation of the accessibility of the physical space of the library. It was noted that the libraries analyzed still need to suit the accessibility standards to ensure the access of the bearer of physical disability or reduced mobility to its dependencies.
Análise cientométrica em periódicos da ciência da informação sobre marketing em bibliotecas
(Universidade Federal de Goiás, 2017-11-01) Cunha, Tatielle Marques; Silva, Ilaydiany Cristina Oliveira da; Silva, Ilaydiany Cristina Oliveira da; Morais, Marizângela Gomes de
This paper analyzes through Scientometrics, the Brazilian Journals of Information Science on the library marketing during the last 10 years. It brings up a problem, that is the investigation of the scientific production on the subject, with the objective of identifying the scientific productions published in Brazil in periodicals of Information Science, identifying the magazines and articles that publish about marketing in libraries, as well as, to portray which years, authors and themes are associated with the scientific productions in those periodicals on library marketing and to measure the scientific productions on the themes during the last 10 years. As a methodology, a quantitative study was fulfilled through an exploratory, descriptive and bibliographical research, applied in national databases using as a tool the Scientometrics study. The results indicate that in this time period established in the research, only 24 articles were published, highlighting only one journal with the highest number of publications, as well as only two authors with the highest number of publications. It was concluded that there are few productions in journals on the subject treated, so the research seeks to contribute and instigate future scientific research on marketing in libraries.
Análise da atribuição das hashtags no Instagram para a representação de imagens
(Universidade Federal de Goiás, 2014-12-03) Sussai, Andressa de Oliveira; Oliveira, Lais Pereira de; Carvalho, Lívia Ferreira de
This paper aims to analyze the hashtags attribution on Instagram for image representation. Considering the hashtag, present on social networks, and its important role for online data categorization, easing search for information on this environment. The research is based on how users attribute hashtags to images on Instagram. Methodologically, the descriptive investigation had the questionnaire as data gathering instrument. It is concluded that the hashtag is recognized by the Instagram users that compounded the sample, as a way of information recovery at the social network. Despite of having its potential lowered by the way users attribute it, many times without the proper adequacy of the hashtag to the content on the image.
Análise da contribuição da Universidade Federal de Goiás com desenvolvimento científico no período de pandemia da Covid-19
(Universidade Federal de Goiás, 2022-04-08) Barbosa, Vanderson Morais; Jesus, Filipe Reis Dias de; Santos, Andréa Pereira dos; Santos, Andréa Pereira dos; Jesus, FIlipe Reis Dias de; Valério, Erinaldo Dias
The present work aims to understand the contribution of the Federal University of Goiás (UFG) to scientific development in the period of the Covid-19 pandemic between 2020 and 2021. Thus, a bibliometric study is carried out on data referring to the production scientific research aimed at analyzing which areas and researchers at UFG carried out publications and studies on Covid-19. Thus, in the methodology for analysis, data on UFG professors were collected and data on their productions that addressed the Covid-19, pandemic, Coronavirus, Sars Cov 2 theme were collected. if in the development of publications with the theme related to Covid-19 and that from the figures presented, an expressive amount of works and research in different areas of knowledge was developed, collaborating with scientific development on Covid-19 in the period between 2020 and 2021.
Análise das relações de cooperação referente a produção científica sobre a Covid-19 no Brasil
(Universidade Federal de Goiás, 2021-06-07) Andrade, Juliana Denise de Oliveira; Paulo, Alex Fabianne de; Paulo, Alex Fabianne de; Araújo, Eliany Alvarenga de
The Covid-19 pandemic unleashed a succession of research on the subject that try to understand how the virus behaves, treatments and effective forms of prevention, in addition to studying the consequences of this pandemic in various other sectors. Most of this research takes place in cooperation, some with 5 authors and others even have more than 600 authors in a single article. As important as the production of these researches is to understand how they are carried out and the forms of cooperation between the authors who participate in them. For this research, a database with articles published about Covid-19 in the period from 2004 to February 2021 was extracted and after a cleaning where only articles that contained at least 1 Brazilian institution working in its production remained, a cooperation network was created to better study the characteristics of this research. type of scientific production. In this database, 7% of the articles were produced by a single author and 93% were produced in cooperation, mostly between universities (U-U) and between Universities and companies (E-U). After the construction of the network, it was possible to observe central and concentrated groupings representing the co-authorship relationship between the researchers, showing that it is a dense network as a result of the high degree of cooperation between the authors.
Análise de blogs bibliotecários quanto a sua indexação e organização da informação
(Universidade Federal de Goiás, 2016-12-12) Resende, Dayane Aparecida Ribeiro Chaves Ferreira; Oliveira, Laís Pereira de; Oliveira, Laís Pereira de; Silva, Ilaydiany Cristina Oliveira da
It analyzes brazilian blogs in the information of science field, about their organization and indexing. It constitutes an exploratory descriptive study, with qualitative-quali approach. The data collect was performed through access in each blog and application of questionnaires on the google forms. The results indicate that the professionals care about the information indexing and organization in the blogs, since they apply tags in different ways and prioritize the content organization, distributing it in a coherent and attractive way. It concluded that the study reached the main objectives of analyzing these platforms and it verified that the professionals have this web channel to disseminate the information and contribute with the librarianship area in the most subjects.
Uma análise de conteúdo da cantora Lady Gaga no Twitter
(Universidade Federal de Goiás, 2018-12-06) Ozias Neto, José Augusto; Tuzzo, Simone Antoniaci; Tuzzo, Simone Antoniaci; Braga, Claudomilson Fernandes; Martins, Carlos Henrique
This paper proposes a reflection on the strategies of Communication and Public Relations that were used by the singer Lady Gaga in its social network, Twitter. In order to conceptualize the process of celebritization, image management, identity creation and the phenomena of public opinion, theories of Tuzzo and Braga were used. In this sense, the role of celebrity in the media culture and in its social context is assumed. The collective enchantment by the figure of the celebrity, approaches another level of the celebritization linked to the mass media. The research is qualitative and exploratory and aims to identify the speech of the singer Lady Gaga on Twitter, using in its methodology of analysis from the perspective of Content Analysis, based on Bardin's theory. The results indicate that the singer used her speech in the social network to raise awareness and connect with her fans and generate debates.
Análise discursiva da Ana Hickmann no Instagram
(Universidade Federal de Goiás, 2018-12-04) Lima, Amanda Pinheiro de; Tuzzo, Simone Antoniaci; Tuzzo, Simone Antoniaci; Martins, Carlos Henrique; Braga, Claudomilson Fernandes
This dissertation aims to perform a discursive analysis of the Ana Hickmann in her Instagram account, to see whether or not there were discursive transformations from one period to another in her 2014 and 2018 postings. The research it is also to understand if Ana Hickmann presents a repositioning after building a personal brand linked to her celebrity image, starting from the textual content shared in her captions. After analyzing the object, it can be affirmed that there was a repositioning and a discursive change of Ana Hickmann in her Instagram posts, generating more content for her audiences and defining the disclosure of her personal brand as the main focus.
Análise do comportamento e competência informacional dos docentes do curso de Biblioteconomia da Faculdade de Informação e Comunicação da Universidade Federal de Goiás
(Universidade Federal de Goiás, 2017-12-06) Veneziani, Graziely Maria; Carvalho, Lívia Ferreira de; Carvalho, Lívia Ferreira de; Silva, Luciana Candida da; Santos, Thalita Franco do
The research sought to analyze the informational behavior of the professors of the UFG Librarianship course and the information competence used by them in the teaching practice. It also aimed to identify their informational skills related to the needs and use of information. The methodology used for data collection included quantitative and qualitative approaches and the following methods were used for data analysis: analysis of the content of the answers obtained by the application of the questionnaires and the analysis of the structure of the course through the pedagogical political project, as well as the Lattes curriculum, to identify information competencies. The questionnaire was structured based on the dimensions, ethics, aesthetics, technique and politics of competence according to the work of Vitorino and Piantola. The results indicate that teachers seek more information related to the discipline they teach and information for training. According to the results, you are looking for information to elaborate a lesson, through queries to Capes portal articles, video platforms and among others, demonstrate information competence in the decisions studied above, among them, are to exercise citizenship through information, develop sensitive creativity, have responsible use of information, and have skills to assess and use information.
Análise dos critérios de indexação na biblioteca pública Pio Vargas da cidade de Goiânia
(Universidade Federal de Goiás, 2023-02-15) Oliveira, Gustavo Alves; Oliveira, Lais Pereira de; Oliveira, Lais Pereira de; Carvalho, Livia Ferreira de
It analyzes the criteria used for indexing the collection of the Pio Vargas public library in the city of Goiânia, as well as the existence of an indexing policy in it. It is a qualitative study, carried out through exploratory and descriptive research, applied to the librarian in charge of the unit. The collection technique was a questionnaire with open and closed questions. The results indicate that the library uses the criteria agreed upon in the literature, but adapted to its reality. As for the indexing policy, the library has a culture for the indexing of the collection in place, but there is no formalized policy. It is concluded that the performance of the indexing processes without a structured policy is an obstacle to the preservation of the logic of the collection construction and that the formalization of an indexing policy would benefit the library regarding the decisions that are taken by the professional who performs the indexing, thus preserving the decisions related to indexing that have already been performed, thus enabling the best information retrieval for the user.
Ápio consultoria de marcas
(Universidade Federal de Goiás, 2019-12-04) Jesus, Brenda Marília de; Silva, João Paulo Marques; Braga, Claudomilson Fernandes; Braga, Claudomilson Fernandes; Cézar, Adriane Geralda Alves do Nascimento
The service segment, in particular, those aimed at promoting human health, has both a significant share in the Brazilian market, as well as a strong expansion and annual growth trend. In this scenario, the offer of dental solutions emerges as a promising and highly competitive marketing field due to the significant demands, being this reality perceived in Goiás, in general, and in Goiânia (GO) in a more striking way. Thus, the search for differentials becomes recurrent, and communication is increasingly central in this process. In this context, Public Relations is presented as a strategic area, with multiple knowledge of the communication process, as well as market and research mechanisms, and with a different profile in this segment. Thus, understanding the potentialities of the oral health sector, as well as the lack of communication consulting companies in the area, this paper structures the business plan of Ápio Consultoria, a company from Goiás that specializes in building and strengthening dental clinic brands. small and medium-sized companies located in the state capital, with expansion plans for other health sectors. Conceived from a qualitative perspective, the elaboration of the consultancy used market research and scenario analysis, based on a bibliographic review, to constitute itself in order to comprehend the marketing and communication aspects in a broad and complete way. At the end of the analysis of the various information gathered, the proposed consultancy was promising.
Aplicativos para dispositivos móveis e seu uso em bibliotecas: uma visão das experiências em âmbito internacional
(Universidade Federal de Goiás, 2014-12-01) Bastos, Tássia Rosa; Maricato, João de Melo; Ferreira Junior, Arnaldo Alves; Santarem Segundo, José Eduardo
The research of mobile applications performed in this work presents an analysis of products and services offered by international and national libraries. The main objective to present the mobile applications for libraries, considering the products and services offered to users, in order to present a technological feature that is already used by libraries worldwide . This work addresses the technological development within the library to explain the use of mobile applications , through a literature search and application oriented library. Research is exploratory and descriptive , with a view to enhancing and clearly display the importance that mobile applications can have for the library , making lifting qualitative way to show the types of services offered by libraries internationally. An analysis was developed presenting the main services present in applications of libraries . A total of twenty applications were assessed, fourteen international and six national , where you can check the difference of what is offered by international libraries and Brazil. Points to the importance of accession by the libraries to certain technologies in Brazil , especially for mobile applications, which a few years ago are used by libraries abroad and many successfully.
Arquitetura da informação, recuperação da informação e Search Engine Optimization (SEO): conexões conceituais
(Universidade Federal de Goiás, 2016-08-05) Evangelista, Tatiana Lima; Ferreira Júnior, Arnaldo Alves; Ferreira Júnior, Arnaldo Alves; Cordeiro, Werônica Yamacyra
This research sought to know how the network modeling of information architecture, Search Engine Optimization and Information Recovery for the goal to be reached was a theoretical framework to have better basis on the three areas studied. Through the graph it was realized that the most connected node in the network is the term information in which the three fields are closely interconnected, where each area works with the information in different ways, but all geared for ease of user web use.
Os aspectos da preservação do acervo bibliográfico na Biblioteca Seccional Campus Colemar Natal e Silva
(Universidade Federal de Goiás, 2020-02-14) Rocha, Thalia Pinheiro; Oliveira, Cássia; Oliveira, Cássia; Garbelini, Maria de Fátima
This study deals with the theme of preserving the bibliographic collection and its respective processes; aims to justify the importance of a small repair shop within the university library. The study qualifies as a case study, which uses the artifices of qualitative research to evaluate its results, aiming to reaffirm through the literature review and the report of the practical work, the importance of the work of preservation and restoration of collection, and thus show the results that the workshop at BSCAN offers the library and the academic community within its possibilities and estimate what could be delivered if the workshop had modern and specific devices for this type of service. It appears that the workshop delivers good results considering its resource and its structure, however the library could work on strategies to develop more incisive actions for and outline internal policies that think about the preservation of the collection.
A atividade de relações públicas na gestão de eventos universitários: estudo de caso INTER 2018
(Universidade Federal de Goiás, 2018-12-04) Sousa, Juliana Macedo; Braga, Claudomilson Fernandes; Braga, Claudomilson Fernandes; Tuzzo, Simone Antoniaci; Martins, Carlos
The promotion of a discussion about the importance of the activities by the Public Relations professional in the development and management of events, focusing on the Inter event, held in 2018, in the city of Goiânia-GO, based on the analysis of how the management process was carried out. The qualitative and quantitative researches were used, which consisted in the application and analysis of an online satisfaction questionnaire and the identification of the main posts of the official page of the event on the Instagram platform. The results obtained allow the content of all promotions not to be displayed, as well as how Instagram was used to publicize, position and propose the event.
Atuação de bibliotecários e bibliotecárias da área de saúde em Goiânia
(Universidade Federal de Goiás, 2022-04-08) Nascimento, Natália Mendes do; Santos, Andréa Pereira dos; Santos, Andréa Pereira dos; Jesus, Filipe Reis Dias de
The present work aims to investigate the performance of librarians from Goiás in terms of meeting the informational needs of health professionals. The main authors that support the work are Santa, Gregório and Gerlin (2014), Ciol and Beraquet (2009), Davidoff and Florance (2000). Regarding the approach to the problem, the research is characterized as qualitative, due to the questionnair applied to librarians who work in the health area. From the survey carried out in hospitals and social network groups, five librarians who work in the health area and one librarian who has worked were identified. The results of this research demonstrate that librarians in this area need skills and competences. The research will contribute as an object of study to the health area and aims to support other similar research.
A atuação do bibliotecário em acervo arquivístico e a capacitação desse profissional na área da arquivologia em Goiânia
(Universidade Federal de Goiás, 2017-12-05) Lourenço, Andressa Sá Teles; Garbelini, Maria de Fátima; Garbelini, Maria de Fátima; Amorim, Silvana Batista
The present work presents a study on the interdisciplinarity between Archivology and Librarianship, with the intention of understanding a possible qualification of the professional Librarian for his work in Archives in the city of Goiânia. In order to make this study feasible, theoretical support was sought in the areas of Information Science, Archivology, Archival Documentation and Library Science, and soon thereafter, counterpoints between Archivology and Librarianship, Archive and Library, Archivist and Librarian, highlighting interdisciplinarity, professional training and their contributions. In terms of data collection instruments, an interview was conducted with a professional Archivist, creator of the postgraduate course in Archives Management and Information Technology in the city of Goiânia, who has frequent contact with professionals in Librarianship and who believes in qualification of the Librarian and in his work in Archives. The interview made it possible to obtain the results of this research, in an attempt to clarify doubts and questions related to the work of the Librarian in another area, making the range of possibilities beyond the Library even wider.
Avaliação da usabilidade da biblioteca digital domínio público
(Universidade Federal de Goiás, 2016-12-13) Lopes, Daniel Alves; Silva, Ilaydiany Cristina Oliveira da; Silva, Ilaydiany Cristina Oliveira da; Gomes, Suely Henrique de Aquino
It is Verified the Biblioteca Digital Domínio Público meets the criteria of usability defined in the literature. The research addresses the topics of usability, digital library and information society on the prospects of access, dissemination and retrieval of information from the interface of the library. It brings the context of information society and its development in the face of new information and communication technologies, with the Internet and the web as a fundamental tool in the process of access and dissemination of information. It presents the digital library as a space for interaction and access to information and knowledge. Search in your process to evaluate the Biblioteca Digital Domínio Público on the usability precepts, through checklists and recommendation guides, associated with heuristics. About the methodological aspects, the research is configured in qualitative exploratory classification with structure of case study. The Biblioteca Digital Domínio Público evaluation is necessary to the extent that it made it possible to identify errors in the searched interface, in order to suggest corrections that can improve and develop the usability and interaction of the website in question. As a result, usability problems were identified in the evaluated site, however the website has an adequate interface against the ergonomic criteries.
Avaliação de fontes de informação na internet: site da nutrição em foco
(Universidade Federal de Goiás, 2011-11-16) Viola, Helouíse Hellen de Godoi; Garbelini, Maria de Fátima; Garbelini, Maria de Fátima; Maricato, João de Melo
This study evaluates the site of Nutrição em Foco, a company incubated in Business Incubation Program, Federal University of Goiás, in the technology incubator whose mission is to bring together through a portal of information science and human nutrition market. To this end, it was a review of literature on the topics of Information Sources, Information Sources on the Internet, the Internet Information Quality and Quality Criteria for Evaluation of Information Sources on the Internet, which allowed us to observe that there are few studies within this perspective and most of the criteria selected by the authors derive primarily from the five criteria used for sources of printed information: accuracy, authority, objectivity, and coverage update. It was decided by criteria Tomaél et al. (2004) to perform such evaluation. The research was established as a case study and is classified as applied, descriptive and exploratory, with a quantitative approach. As can be seen that the site meets 68% of the evaluated criteria.

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