O conteúdo como ferramenta do marketing 4.0 para fidelização de clientes no Facebook e no Twitter: case Netflix
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Data
2018-12-06
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Universidade Federal de Goiás
Resumo
The present research intents to analyze the content published by the American movie and tv show provider via streaming, Netflix, on two social media channels, Facebook and Twitter. The research problem consists in understanding how content marketing inserted in a digital context engages Netflix consumers on a positive way. A case study was build analyzing de brand’s posts on the social medias referred above, as well as bibliography and documental researches to build the theoretical referral around 4.0 marketing, content marketing and connected consumer behavior. This monography intents to demonstrate how Netflix creates value and bonds with its consumers through original content built on a relevant context. As a result for this case study, the conclusion is that the content is in fact a fundamental part for the relationship between brand and connected consumer.
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Palavras-chave
Netflix, Consumidor conectado, Marketing de conteúdo, Mídias sociais, Marketing 4.0, Netflix, Connected consumer, Content marketing, Social media, Marketing 4.0
Citação
SOUSA, Victória de Sá Fonseca Baptista de. O conteúdo como ferramenta do marketing 4.0 para fidelização de clientes no Facebook e no Twitter: case Netflix. 2018. 88 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2018.