Avaliação e mensuração de resultados em comunicação interna: o caso da organização Jaime Câmara
Carregando...
Data
2008
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
The study it intends to argue the importance of the strategical planning for the
communication area, to present the relevance of the internal communication in an
organization and to demonstrate the models of evaluation in communication existing. It is
important that the actions of communication and its instruments are evaluated to verify the
efficiency and the reach of the preset objectives. Therefore, through a study of case in
Organização Jaime Câmara (OJC), it was possible to measure the internal communication and
to show to which the benefits that this adds for the organization and the collaborators. The
model used in the measurement was the Yardstick model, or Ruler of the Effectiveness, that
served of base systemize and to organize the main points of the internal communication. The
study it showed that the organization possesss consolidated instruments of communication,
however need reformularizations better to take care of to its collaborators. The actions of
internal communication of the organization are in growth and the research was an excellent
tool to guide the next steps to be followed.
Descrição
Palavras-chave
Avaliação, Mensuração, Comunicação Interna, Modelo yardstick, Evaluation, Measurement, Internal communication, Yardstick model
Citação
ASSIS, Cínthia Garcia. Avaliação e mensuração de resultados em comunicação interna: o caso da organização Jaime Câmara. 2008. 79 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.