Programa de Pós-graduação em Agronegócio
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Navegando Programa de Pós-graduação em Agronegócio por Por Orientador "Cruz, José Elenilson"
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Item Análise da competitividade de laticínios em Goiás(Universidade Federal de Goiás, 2022-02-28) Bernardes, Nívea dos Reis; Cruz, José Elenilson; http://lattes.cnpq.br/3130838156334394; Cruz, José Elenilson; Nacife, Jean Marc; Cavalcante, David Frederik da Silva; Cunha, Cleyzer Adrian daBased on the economic and social importance of the milk production chain for Brazil and the state of Goiás, specifically, and given the lack of research that points out which factors (internal to companies, market structural and systemic) most affect the competitiveness of Brazilian dairy agroindustries, this study aimed to analyze the competitiveness of dairy products in the state of Goiás. The specific objectives were to characterize the milk production chain in Brazil and in the state of Goiás, identify the degree of concentration of the dairy sector in Brazil and test a theoretical model of relationships between internal, market structural, systemic factors and competitiveness. of dairy products in the state of Goiás, under the theoretical perspective of systemic competitiveness proposed by Coutinho and Ferraz. Secondary data sources were used to characterize the sector, and to identify the degree of market concentration at the Brazilian level. The test of the theoretical model of hypothetical relationships was performed based on primary data collected from a non-probabilistic convenience sample of 27 respondents. Data were analyzed using structural equation modeling (SEM). The results show the numbers of the dairy sector in Brazil, the prominent position of the state of Goiás on the national scene and the growth of milk uptake by dairy in recent years. Overall, the results indicated a moderate degree of concentration of the dairy industries in Brazil, based on the calculations of the CR4 and CR8 Concentration Ratio indices and the Herfindahl-Hirschman index (IHH). Finally, the analysis of the empirical data through the MEE indicated that of the three natures of factors tested as independent variables, only the structural market factors positively affected the competitiveness (dependent variable) of the researched dairy agro-industries. The results have positive implications for the companies investigated regarding the reformulation of strategies and the improvement of the decision-making process. To the literature, the study contributes by expanding knowledge about the competitiveness of the dairy agroindustry in Brazil, and by making available to future studies on the subject an empirically validated research scale.Item Barreiras ao sucesso da implementação da indicação geográfica no arranjo produtivo local do açafrão de Mara Rosa - GO(Universidade Federal de Goiás, 2022-02-24) Costa, Rhynaldo Ribeiro da; Cruz, José Elenilson; http://lattes.cnpq.br/3130838156334394; Cruz, José Elenilson; Wander, Alcido Elenor; Corcioli, Graciella; Dias, Cleidson NogueiraWith a cultivation model based on the traditions of the region, the saffron of Mara Rosa, which has adapted well to the climate and lands of the region, made possible a unique production of the spice, so the producers came together and within the actions of the cooperative members for expansion, it was requested and granted the creation of the Geographical Indication of Saffron of Mara Rosa. However, the research in the APL pointed out that the certification has not been implemented so far, so the present text, which is divided into three chapters, aims to identify in general the barriers to the successful implementation of the GI in the Mara Rosa-Go APL. The methodology was descriptive, composed of semi-structured interviews with APL actors. The analysis of the data from the face-to-face meetings was based on the relevant interview questions (Content Analysis) which dealt with the activities that are carried out in the routine of rural producers and the reflections and evaluation on how these were processed. Configuring itself, therefore, as a qualitative approach. The results pointed to issues related to land tenure, lack of labor, in addition to the producers' difficulties in complying with the technical standards imposed by the cooperative, from planting to delivery of saffron for processing.Item Benefícios da responsabilidade social empresarial: estudo de caso em duas agroindústrias goianas(Universidade Federal de Goiás, 2023-02-28) Pinto, Rosicler Aparecida; Cruz, José Elenilson; http://lattes.cnpq.br/3130838156334394; Cruz, José Elenilson; Wander, Alcido Elenor; Dias, Cleidson NogueiraCorporate Social Responsibility (CSR) refers to the set of economic, legal and ethical expectations that society has of companies at a given moment, which indicates that the responsibilities of companies go beyond those signed with their shareholders to capture society's demands of general form. In Brazil, CSR has been disseminated by a number of institutions specialized in the subject, such as the Ethos Institute for Business and Social Responsibility, which mobilizes, raises awareness and helps companies in Brazil to manage their businesses in a socially responsible manner. Despite the importance of these studies, there is a lack of research on the economic and non-economic benefits that CSR programs generate for companies that institute them especially for agroindustries in the state of Goiás, given that in the last 10 years little research has been carried out on CSR themes. . Thus, based on this gap and the relevance of describing how CSR has been guiding ethical conduct in business actions, enabling a comfortable and suitable environment for work, transparency and adding value to the production process, this study proposes to answer the question “What benefits, economic and non-economic, has Corporate Social Responsibility generated for two agribusinesses in Goiás?”. The general objective was to understand the economic and non-economic benefits generated by Corporate Social Responsibility for two agroindustries in Goiás. The justification for the elaboration of this dissertation is related beyond the researcher's training and performance, also considering that the agroindustries are in scenarios in which market values and economic variables are dominant. So, the social function of a company is not simply to worry about offering good services or products, but to expand the objective of acting and intervening in social, economic and non-economic practices. However, studies show that CSR is a strategic and competitive tool within agroindustries. In view of this, the relevance of this research is noted, which fills a bibliographical gap in the field studied from the defined clipping. This is a descriptive research, with a qualitative approach, with a bibliographic procedure, with a case study, in two agroindustries in Goiás, with document analysis and application of a semi-structured interview, using Bardin's content analysis and the Iramuteq tool. From the analyzes carried out, both of the documents and of the interviews and of the programs and projects, it is possible to say that the companies surveyed are mostly in the advanced stage, in line with the CSR stages included in the Ethos CSR Indicators (2007), based on ethical management with strategies to improve the quality of life of stakeholders and the company's economic growth, generating profitability. As a result, the research showed that the two agroindustries in Goiás had economic and non-economic benefits from CSR: brand recognition, cost reduction, increased production, market growth, energy cogeneration, financial advantages, increased gross revenue, preservation of water sources, reduction of gas emissions, preservation of the APP, employee satisfaction, social recognition and mitigation of social problems.