Noções de cultura ou conceitos de culturas: uma análise das políticas públicas culturais a partir dos projetos aprovados pela Lei Rouanet nos anos de 2019 e 2023

Abstract

The research investigates the concepts of cultures attributed by the state, based on the policy of public tax incentive present in the Rouanet Law. To this end, using qualitative and quantitative approaches, specifically content and text analysis, the aim was to investigate the extent to which the possible concepts of cultures adopted by the Brazilian state in the projects approved by the Rouanet Law between July and December of 2019 and 2023 take human rights into account. The dissertation, in view of its subject, which deals with the diversity of concepts of culture adopted by the Brazilian state through the Rouanet Law, provides an overview of this public tax incentive policy. As a result of the investigation, based on a stratified sample of 708 (seven hundred and eight) projects, and the help of Atlas.ti, it was identified that the state tends to prioritize projects that: (i) are proposed by business entities; (ii) have content focused on the performing of arts and music; (iii) have cultural actions focused on the southeast of the country. In dialogue with the cultural studies addressed in this research, the dominance of Westernized and hegemonic cultural concepts, with the consequent selectivity of cultural identities contemplated by the projects, were noted. Thus, the recurrence of certain cultural concepts in relation to others goes against the cultural diversity that makes up human rights, indicating that alternatives to the current cultural public policy, the Rouanet Law, are necessary.