Privê Atlântico - de conjunto habitacional a condomínio: um caso incomum de valorização imobiliária
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2017-08-02
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Universidade Federal de Goiás
Resumo
The present research deals with the pursuit for an understanding of a housing
modality that has attracted many adepts in Goiânia and in other Brazilian cities, the
gated community. Based on a private and differentiated historical gated community,
called Privê Atlântico, the intention is to bring to light how this modality can become
as strong as a point to transform a housing complex into a gated community and
change the market value of their real estate. For this, a search of a macro look,
seeking common questions to the cities of the contemporaneity and its society, in a
scenario of a globalized and capitalist world. Afterwards, the focus shifts to the
discussed theme. We chose to go from the origin of the gated community, the
discourses used by the market for its valorization, and an image that these
enterprises occupy in Goiania‘s society. The next moment is aimed at an
understanding of the research object, Privê Atlântico. Again, the initiative is a quest
for a macro look on the city. A recovering of the increase in the growth of Goiânia is
done in order to know how a city developed and became appreciated towards the
southwest region, where the gated community is located. It was also done in order to
find out how specific investments such as parks can stimulate the population growth
and attract investors and services that could value a region. Then, the look turns to
the object of study. From the search for documents, the surveys made on the spot
and the interviews granted by residents and former residents, it was possible to
understand that it is a gated community that was born unpretentious, and that the
greatest value that exists in the place is not the recognition of itself as a gated
community, something which some villagers fought to conquer. Ironically, the value
of Privê Atlântico can be explained by its history, by its humble origins. The
neighborhood ties developed throughout its history, strengthened by the struggles
faced by its residents, are what the Privê Atlântico possesses as the richest.
Perhaps, the wealth of Privê Atlântico does not exist in any other gated community
that has been elaborated with refinement, organization and elegance.
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Citação
CARVALHO, A. F. Privê Atlântico - de conjunto habitacional a condomínio: um caso incomum de valorização imobiliária. 2017. 166 f. Dissertação (Mestrado em Projeto e Cidade) - Universidade Federal de Goiás, Goiânia,
2017.