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Item “Podem quebrar o maracá, mas não vão quebrar nossa tradição”. Datsimadzébré, ritual xavante de iniciação dos Danhohui’wa e dos Wapté(Universidade Federal de Goiás, 2020-02-29) Abdzu, Fabio Ubre'a; Alvarez, Gabriel Omar; http://lattes.cnpq.br/1246783304706348; Alvarez, Gabriel Omar; Dias, Luciana de Oliveira; Herbetta, Alexandre Ferraz; Coelho, Rafael FrancoThe work, by a native anthropologist, reviews the bibliography produced by the white man, pointing out errors in the interpretation of the tradition of the A’uwẽ Uptabi people. The research presents an analysis of Datsimadzébré, an initiation ritual for danhohui’wa and wapté. The ritual, which creates age groups, was generally analyzed from the point of view of adolescents, (wapte), but did not received due attention from the point of view of the danhohui'wa. One of the highlighted points is the passage of the danhohui'wa to the group of the ipredu, the older adults who participate in the meetings in the wara. The danhohui'wa term is often translated as "godfathers", the analysis points to the inadequacy of that translation. The work articulates the narrative written with oral narrative explored through the audiovisual.Item Se movendo por território: os caminhos traçados pela comunidade de Sangradouro Grande para a garantia do território(Universidade Federal de Goiás, 2015-07-13) Acypreste, Izadora Pereira; Lima, Roberto Cunha Alves de; http://lattes.cnpq.br/1622829460229904; Lima, Roberto Cunha Alves de; Alencar, Edna Ferreira; Herbetta, Alexandre FerraThe mortality and scarcity of fish, the decrease in the volume of river water, recreational fishing, lack of access to the river and the discharge of industrial sewage into the river are some of the threats frequently denounced by artisanal fishermen in the Upper Middle São Francisco. Considering that access to natural resources is essential for the reproduction of life for fishermen and fisherwomen, I understand the problems they denounce as a threat to their way of life. The anguish provoked by such accusations led me to reflect on them and understand that they are, above all, territorial issues. In this way, I believe that the right to territory and the ways to fight for that territory are fundamental and urgent discussions. Thus, this work, the result of a master's research with the riverside population of Sangradouro Grande, located in the municipality of Januária (MG), intends to discuss the ways in which this community has been seeking to defend its territory. Something that happens, as I have seen, from its articulations with social movements and its processes of identity affirmation. As the relationship with the territory is constituted from work practices on the land, in the river and also from the historical relationship with the place, I sought to understand the territory claimed by the group. While dedicating myself to these surveys, I realized that there was a multiplicity of identities being affirmed and that it was necessary to take them all into account, as they had close relations with the territory claimed by the group. Among the identities announced by them were that of fisherman, vazanteiro, peasant, rural worker and also quilombola. The territory claimed by the group is based on the fact that they carry out activities that go beyond fishing itself. In addition to the river, for example, they need the banks of the river to plant their ebb, and they also need the upper part to make clearing and harvest wood for the construction of boats. As well as the multiplicity of identities, there was also a multiplicity of alternatives through which the group could organize itself and fight for the guarantee of the territory. As the process of affirming these identities, in the case of the residents of Sangradouro Grande, establishes relationships with different groups and institutions in the state, from this field experience it was possible to perceive the relationship between the struggle for rights, political organization and affirmation of identities. It is from this perception that this work is built. His aim is to show the relationship between rights, politics and identity.Item Um estudo sobre o olhar dos agentes de segurança pública e assistencial do Estado de Goiás sobre o desaparecimento na infância e juventude(Universidade Federal de Goiás, 2021-06-22) Alchuffi, Flávia Martins; Oliveira, Dijaci David; http://lattes.cnpq.br/9145111011143886; Oliveira, Dijaci David; Bungenstab, Gabriel Carvalho; Queiroz, Valéria MarciaThis work aims to analyze the application and developments of “Law 11,259 / 2015” known as the “Law of Immediate Search” in the State of Goiás. Aiming to understand the look of the public security and assistance system of the State of Goiás on the disappearance in childhood and youth. For this, the information contained in the police report was used to trace the profile of children and adolescents who disappear in the State. In order to identify who are these children and adolescents who tend to disappear in the State of Goiás. In addition, in-depth interviews with public security and assistance agents were added. In order to capture your perceptions about the law of Immediate search in its execution and developments. The first part of the work contains the theoretical methodological framework on disappearances. That addresses the theoretical concepts about the disappearance of people in general; the specificities and typologies of the disappearances of children and adolescents; the disappearances caused by escapes from home and the Law of Immediate Search. Then, in the methodological chapter, it is reported how the research was carried out; the quantitative and qualitative techniques used; research objectives and the method that guided the research. Finally, in the third chapter the results of the fieldwork are presented.Item A crise internacional de 2008 e a integração regional: os efeitos e as estratégias adotadas no Mercosul e na União Europeia(Universidade Federal de Goiás, 2014-08-02) Almeida Filho, Marcelo Marques de; Botelho, João Carlos Amoroso; http://lattes.cnpq.br/5318293368816272; Botelho, João Carlos Amoroso; Durães, Telma Ferreira do Nascimento; Pietrafesa, Pedro Araújo; Lucena, Andréa Freire deThis study aims to analyze the impacts of the economic crisis of 2008 in the MERCOSUR and the EU until 2013 and set out the main economic strategies adopted by the two integration schemes to combat the crisis. The effects and strategies adopted by South Americans Brazil and Argentina and Europeans Germany and Greece will also be assessed, as the decisions are not unanimous in the processes and each country has sought different solutions internally, changing the reflects of the crisis according to the case. The study will weave an overview about what are the international economic crisis and how they affect integration schemes. Considering that international regimes and studies on cooperation influence the integration, the analysis of these fit into explanations of what are international economic crises. The hypothesis is that MERCOSUR and EU retract as the main effect of the economic crisis of 2008, fitting with the theoretic expectation that integration processes reduces economic transactions and limit political retract and institutional agreements in times of during economic crises. Meanwhile, the reaction of the two largest economies of MERCOSUR and the process as a whole is contradictory, as Argentina and Brazil rose protectionism among them, at the same time that the scheme has worked to include more members and open up new consumer markets. In the EU, nor the countries were able to reach a consensus on anti-crisis measures and, therefore, the recession persists. Aiming to test the hypotheses, the study use a qualitative methodology of analysis and promote a historical reconstitution of the formation of the integration processes and the relationships between them. In theoretical terms, both neofunctionalism and liberal intergovernmentalism provide contributions to identify patterns of behavior adopted by the two schemes in relation to crises.Item Vidas em espera : uma etnografia sobre a experiência do tempo no processo transexualizador(Universidade Federal de Goiás, 2018-04-06) Almeida, Anderson Santos; Braz, Camilo Albuquerque de; http://lattes.cnpq.br/4883038594618199; Braz, Camilo Albuquerque de; Souza, Erica Renata de; Henning, Carlos EduardoThis research aims to anthropologically interpret the meanings about time and waiting among transsexual women who participate or wish to participate in the Processo Transexualizador within the Sistema Único de Saúde (SUS). I carried out fieldwork in various situations, lived with and interviewed some women participants in the Projeto Transexualidade, at Hospital das Clínicas from UFG, who shared their experiences with me. The semi-structured interviews, along with participant observation, helped me to produce the ethnographic elements that will be shared in this dissertation. Thus, among the elements that configure this research, the narratives about the (re)construction of the interviewees' body, during the so-called gender transition, stand out with a focus on time and temporality. The waiting within the public health area is constant, even more so when it comes to the quest for a better living condition and realization of dreams for trans women. This waiting can be an element that directly influences their lives, as it is a condition that is always present in each moment of life in the course of the transexualization process. Thus, at the end of this anthropological experience, it is evident to me that waiting is a factor that in many instances regulates the experiences of these women, and it is difficult to separate it from the meanings shared around the gender transition experience.Item Manda quem pode, obedece quem (não) tem juízo - corpo, adoecimento mental e intersubjetividade na polícia militar goiana(Universidade Federal de Goiás, 2012-09-25) Almeida, Cláudia Vicentini Rodrigues de; Silva, Telma Camargo da; http://lattes.cnpq.br/5600367671251186; Silva, Telma Camargo da; http://lattes.cnpq.br/5600367671251186; Braz, Camilo Albuquerque de; Víctora, Ceres GomesThis thesis studies the relationship between mental illness and military police through the analysis of oral narratives. The theoretical bases for this study are the theoreticalmethodological formulations in the field of medical anthropology as studied by Good (1994), Kleinman (1980; 1988; 1995) and others, such as Das et al (1997), Csordas (1994; 1999; 2008), and also Bourdieu (1980) who tried to articulate the individual and socio-cultural dimensions when privileging such notions as experience, social suffering, inter-subjectivity, agency and body. The empirical narrowing of the research privileged corporal and police officers from the Military Police of the State of Goiás (PMGO), males only and in active duty, under psychiatric care by the military institution. The field observations and semi-structured opened interviews took place at the Military Police Hospital of PMGO (HPM), where forensic psychiatric appointments take place as well as psychological care for those who work for the PMGO. Above all this research tries to answer two mutually implied questions: how a military order appears in the meaning attributed by military policemen to their experience of mental illness since their trained bodies signify identity and masculinity; and, on the other hand, what do the meaning attributed to their experience of illness have to say about individuals inscribed in the military order and about the social relationships dramatized in it.Item Flamboyant shopping center: entre trabalho, lazer e consumo(Universidade Federal de Goiás, 2016-04-26) Almeida, Felipe Mateus de; Santos, Cleito Pereira dos; http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4734159T0; Santos, Cleito Pereira; Marques, Edmilson Ferreira; Viana, Nildo SilvaIn this dissertation, we present a discussion of the relationship between work, leisure and consumption in the capitalist mode of production, and the Shopping Center as a research object. It is a theoretical work of the Marxist perspective to analyze the phenomena of work, leisure and consumption in capitalist society. At first, we present a discussion of the changes in the working world in the light of the theory of accumulation schemes. Then in the second chapter of the dissertation, we make a discussion of work, free time and capitalism, bringing a debate on consumption and leisure, surpassing the functionalist conception and presenting a critical definition of these phenomena. In the third chapter, we dedicated to the study of the Shopping Center, presenting the historical and structural aspects of these developments to then relate this environment with playing and practice of leisure and programmed consumption. With this research, we find that there is no free time in capitalist society, but rather a time increasingly streamlined and practice-oriented consumption and scheduled leisure. We were able to note also that the Shopping Center is one of the main centers of consumption in contemporary society, and an environment where leisure and scheduled consumption are common practices, thanks to the service of marketing, practicality and alleged security Shopping Center offers his regulars. The Shopping Center is a fantasy island in which the individual holds and forget for a minute of things happening out there.Item Linha de frente na luta contra a COVID-19: narrativas dos profissionais de saúde(Universidade Federal de Goiás, 2021-08-17) Almeida, Flávio Tolêdo de; Silva, Joana Aparecida Fernandes; http://lattes.cnpq.br/2026902199057983; Silva, Joana Aparecida Fernandes; Collaço, Janine Helfst Leicht; Medeiros, Marcelo; Santos, Selma Cristina dosThe pandemic of fear, stigma and suffering of health professionals from two health units in Aparecida de Goiânia, aimed to analyze and extract from the narratives of health professionals what are the feelings experienced by them on the front line in the fight against Covid-19 during the first and second wave. For this extraction it was necessary the immersion in two health services with distinct care profiles, being the first one an Emergency Care Unit - UPA Flamboyant linked to the urgency and emergency network of Aparecida de Goiânia, gateway for suspected and/or confirmed cases for Covid-19, and the second one Epidemiological Surveillance - EV linked to the outpatient network, with minimal passable contact with possibly contaminated patients. I work in both environments reported above, and I know the profile of their service dynamics and care. In UPA Flamboyant I am in the front line in the confrontation with Covid-19 since the first suspected case that entered this unit. I was able to follow during the first two waves, March 2020 to June 2021, the unfolding of the care provided by the multi-professional team to these patients, I could see the first conflicts generated by fear, uncertainty, and ignorance of the virus. In epidemiological surveillance, I was also present when the first Covid-19 notification forms arrived in this unit, and I witnessed the fear of health professionals and administrative staff to take the forms and be contaminated, a fear that was shared by all, adding to the uncertainties that were also present, evidenced by the hesitation to take the forms without using gloves. The complexity of situations experienced during the immersion in the field sometimes blurred the boundaries between researcher and researched, the constant taking off and putting on of the lab coat allowed me to evolve with each immersion. The subtlety in perceiving myself as the "other"broadened my view of what the health-disease process is, explaining that it goes far beyond the biomedical model. To think anthropologically about this health-disease model is very expensive for those who are trained only in the biomedical model, because they will have to overcome countless barriers that will arise using this new lens. Twenty-one interlocutors were interviewed, and of these seven had not been contaminated with the Coronavirus by the time we left the field on March 6, 2021. The seven uncontaminated interlocutors were five from the UPA Flamboyant and two from the Epidemiological Surveillance. The fieldwork revealed that even in the face of an invisible evil that caused fear, stigmatization and uncertainty, the continuity of the assistance provided by health professionals, subtly was muffling and/or eliminating these feelings routinizing Covid-19.Item Personagens emolduradas: os discursos de gênero e sexualidade no Big Brother Brasil 10(Universidade Federal de Goiás, 2011-09-16) ALMEIDA, Katianne de Sousa; RATTS, Alecsandro José Prudêncio; http://lattes.cnpq.br/0348844638764982Open your eyes and see. There is nothing more incredible than the act of visualizing the innumerous possibilities that are before our eyes: images, they are more than a combination of colors and forms, they produce meanings and, logically, symbols. From this production of images some questions can be raised, such as, what do they want to represent? This dissertation focuses the images transmitted on the television program Big Brother Brazil (BBB) in its tenth edition, which took place in 2010. When I started the research, the question that I, a television spectator and anthropologist, raised were: how are the discourses of femininity, masculinity and homosexuality reproduced? Above all, how the central model was reproduced hegemonic references? These references seem to subordinate, devalue and limit the plural existences of masculinity, femininity and homosexuality. Finally, I perceived that the fieldwork data did not only show the assumptions of normativity and the subjects were not completely framed, there were dislocations. Knowing that nothing is simple in the field of gender and sexuality, there were several tensions. The diversity proposed by the program had its limits. In proposing to denaturalize the BBB, I aimed to understand how an audiovisual product watched by the most varied social groups can influence, sediment or make one reflect on the formal conventions about gender and sexuality.Item O esquema do mensalão como um mecanismo de formação de maioria parlamentar no País da fluidez(Universidade Federal de Goiás, 2009-06-05) ALVES FILHO, Ari Martins; BEZERRA, Heloisa Dias; http://lattes.cnpq.br/5901954357328179Anchoring empirically on the political episode known as grand allowance scandal the purpose of this dissertation (thesis) is to study the parliamentary majority formation in present -day Brazil. On the trails of this proposal there will be systematized 04 (four) analytical models, considered ideal types, and 02 (two) systematized models considered non-ideal types, besides; all presented as possible mechanisms to form parliamentary majority in pre sidential regimes. Such mechanisms will be compared to the grand allowance scandal experience with the aim to verify what of the Brazilian culture and sociability favors, that one of these mechanisms, the financial cooptation, presents itself as an alternative on the majority parliamentary formation, even if it is superimposed among the others. This study will be built up by bibliographic and documentary research. Taking those models as instruments for empirical analyses, there will be used a variety of r eading material with the purpose of understanding the parliamentary majority formation in Brazil in its most vast context, pursuing to reveal, for that, possible shades of the social and cultural structure of the country. For that, the research will use sc ientific works of sociology, political and historic science, appealing to the themes concerned to sociological and political theory, to Brazilian political culture and to the corruptionItem Aposentadoria: o novo começo, expectativa e realidade. Uma análise com servidores técnicos-administrativos da UFG(Universidade Federal de Goiás, 2016-10-10) Alves, Fleide Wilian Rodrigues; Freitas, Revalino Antônio de; http://lattes.cnpq.br/8705661441925211; Freitas, Revalino Antônio de; http://lattes.cnpq.br/8705661441925211; Santos, Cleito Pereira dos; Previtali, Fabiane SantanaThe work brings attached to itself a number of social protection mechanisms achieved by workers over the last two centuries. One of the most important is retirement, usually linked to aging, it presents as a social statute and a life transition that allocates the active worker erstwhile in the list of removed from the world of work. Of great importance in the personal and social context, this passage is a divider in the existence of workers, which has been enjoying retirement for more time due to increased life expectancy. This research aimed at understanding social aspects that permeate the retirement process of the Administrative Technical Education of Federal University of Goiás, in the period between his eminence and its recent acquisition.Regarding the worker about to retire, there was a discussion about the reasons that weighed in his decision, what are your expectations and plans for the future. After retirement, he was investigated as the worker just out of the labor market deals with your free time, if your plans and expectations have been met and as reestabelecem their family ties with their return home. Research has shown that the investigated statutory enjoy better quality of life when they are at work and in retirement, compared to CLT workers with the same training and educational level. This finding was justified by their income be higher, the job security and the possibility of coexistence of working times, and social times in their workplaces during the activity.Item Representações do comer ideal e do comer saudável em pacientes obesos com indicação de cirurgia bariátrica em Goiânia/Goiás(Universidade Federal de Goiás, 2016-09-30) Alves, Larissa de Farias; Collaço, Janine Helfst Leicht; http://lattes.cnpq.br/9655194212314066; Collaço, Janine Helfst Leicht; http://lattes.cnpq.br/9655194212314066; Silva, Denise Oliveira e; Silva, Joana Aparecida Fernandes daAs a multidimensional character, eating is inserted into an interstitial space, a system of values specific to each culture, whose complexity and incomprehensibility begin to be understood within the limits of disciplines. Thus, this research uses the perspectives of consumption anthropology, health and disease anthropology and food anthropology to analyze speeches of people assisted in public health services and compare them with current biomedical hegemonic discourses about eating. The methodological strategy was the observational qualitative ethnographic study (participatory) and, as a tool, semi-structured and open interviews were carried out at Clinical Hospital (Goiânia, Goiás) and Family Health Units (Trindade, Goiás). Fundamentally, the research aims to analyze the categories, influence factors, values and meanings involved in the representation of the ideal and/or healthy eating of people who are in a dietary change process under the guidance of nutritionists and who went through some disease process and currently have a biomedical diagnosis of obesity.Item Goiânia uma cidade de migrantes(Universidade Federal de Goiás, 2002-02-15) Alves, Maria de Lourdes; Miziara, Fausto; http://lattes.cnpq.br/3275079358565458; Miziara, Fausto; Duarte, Lyz Elizabeth Amorim M.; Batista, Carlos MarcosThis dissertation analyses the migrations to Goiânia, Objecting your factors, in several historical moments. Firstly, it is necessary to built a theorical model that be able to explain the question of people’s migration in some important moments of the Brazilian history. Secondly, it is necessary to study the occupation s process of Goiás, analysing the several points of expansion of the frontiers in the state: they have in common the fact of them be expansion’s mechanisms of processes situated in dynamic centres of the country. Each on of these processes is particularly analysed, in your specification and adequation to the theorical model proposed. Finally, is mad a quick retrospective about the historical trajectory of Goiânia, and the immigrants arrival, since the Goiânia s building until the 90 s of the 20th century analysing important question like the beginning of the migrations to Goiânia city, and the great growth of the city due to these migrations.Item É Deus quem cura: um estudo sobre as curas espirituais na casa Dom Inácio de Loyola(Universidade Federal de Goiás, 2013-02-22) Alves, Nilauder Guimarães; Alvarez, Gabriel Omar; http://lattes.cnpq.br/1246783304706348Este trabalho tem como objetivo uma investigação sobre o sistema ritual espírita, com ênfase em suas práticas terapêuticas. A pesquisa foi desenvolvida num “hospital espiritual”, a Casa de Dom Inácio de Loyola, onde atende o médium curador João Teixeira de Faria, conhecido como João de Deus. Identifico um conjunto de prática e crenças religiosas voltadas para o trabalho de cura. A partir da observação da utilização e manipulação de símbolos rituais, descrevo um complexo de expressões performativas verbais e não verbais, constituído de gestos, palavras e movimentos executados pelos praticantes. A análise é estendida às ações que, em um contexto ritual, correspondem a um fenômeno performativo e cujo ordenamento específico e a execução precisa dos atos performativos que permitem a eficácia do ritual de cura.Item Tocantins: narrativas sobre o sertão(Universidade Federal de Goiás, 2009-07-05) ALVES, Telma Antonia Rodrigues; AMARAL, Custódia Selma Sena do; http://lattes.cnpq.br/8696864863691181The work has as main objective understand, from a town of the State of Tocantins called Duro, current city of Dianópolis, the construction of arrangements of visibility and denial of the sertão. The Duro and its surroundings are considered in the literature and regional history as deep sertão as a place of difficult access, hidden, poor transport and communication, low population, privileged place for fugitives, the scene of violence and traditional social relations. Through reinterpretation of local literature and empirical research this work seeks to understand the strategies by which the State of Tocantins and the city of Duro are deleting the designation of sertão through strategies of modernizationItem A atividade legislativa do presidente da República na política democrática brasileira(Universidade Federal de Goiás, 2015-03-06) Alves, Vinícius Silva; Ferreira, Denise Paiva; http://lattes.cnpq.br/0144446693015854; Ferreira, Denise Paiva; http://lattes.cnpq.br/0144446693015854; Ribeiro, Pedro José Floriano; Lameirão, Camila Romero; Botelho, João Carlos AmorosoThis work aims at, from a comparative perspective, testing the hypothesis that the 1988 Constitution of the Federative Republic of Brazil, when collated with the 1946 constitutional text, shows an increased influence of the president of the republic over the legislative process. So this question guides the work: to what extent the 1988 Constitution unbalanced in favor of the chief executive, the handling of the legislative process and the corresponding production of existing legislation? We also use the comparative method to identify traces of continuity and rupture in the established relationship between the Executive and Legislative powers from 1946 to 1964 and from 1988 to 2010. To accomplish this, first, the concept of political influence, from the work of Robert Dahl, and its relevance to political systems analysis, will be explored. After that, institutional recourses that allow the Chief Executive to influence the parliament members, present in the Brazilian constitutional history, will be listed, emphasizing the observation of the initiative powers and the prerogative of producing a law like normative act without the participation of the Legislative Power. Furthermore, the work observes the real influence of the president of republic, moment where data concerning the volume of legislative propositions and the duration processing of law projects from each one of the mentioned powers will be presented. At last, this thesis analyses the possible effects of the presence of an agent endowed with an expressive influence deriving from the asymmetric distribution of political resources provoked by an institutional plan.Item Em meio ao lixo, a riscos e estigmas: Construindo um lugar chamado Parque Santa Cruz(Universidade Federal de Goiás, 2012-03-28) AMARAL, Arthur Pires; SILVA, Telma Camargo da; http://lattes.cnpq.br/5600367671251186Item Religião e sofrimento: ressonâncias patrimoniais no discurso religioso em Ouro Preto (MG)(Universidade Federal de Goiás, 2013-09-17) Amorim, Alexandre de Paula; Lima Filho, Manuel Ferreira; http://lattes.cnpq.br/9114125597206149; Lima Filho, Manuel Ferreira; Laraia, Roque de Barros; Sofiati, Flávio Munhoz; Silva, Joana Aparecida Fernandes daThis dissertation is the result of an ethnographic experience in the city of Ouro Preto, Minas Gerais. The text presented constitutes an intellectual effort that aims to understand and describe ethnographically suffering as a hermeneutic construction, which is caught in the discourse of religious Ouro Preto, as a phenomenon historically inherited and its interface with the historic and cultural heritage of city. Based on the discourse of religious evangelicals and Catholics, the focus of this dissertation is to analyze the relationship that the interviewees establish the historical and cultural heritage, in particular, the historical narratives about the suffering of slaves and how these narratives influence their representations of suffering.Item Um dilema feminino: o câncer de colo do útero(Universidade Federal de Goiás, 2009-04-17) AMORIM, Linamar Teixeira de; SOUZA, Marta Rovery de; http://lattes.cnpq.br/1155042579123151The treatment of uterine cancer, a slow-growing form of the disease, is particularly effective in regard to precursor lesions. In order to understand this illness from the perspective of health sociology, this study focused on women afflicted with uterine cancer. Semi-structured interviews were employed in an attempt to perceive these women s representations. The interviews revealed the coexistence of positive and negative aspects in experiences with cancer and confirmed the stigma borne by both the illness and the treatment. Results showed that public health policies and available health services need to complement individual prevention measures in attributing priority to information about the illness and the treatment, thus covering all dimensions of people s lives. This conclusion highlights the need for a humanized health system that guarantees access to quality health services and exposes the interface between sociology and health, which is essential for the promotion of humanization within the sociocultural context of the health-illness process.Item Performance dos digital influencers no Instagram: um estudo sobre identidade e persona(Universidade Federal de Goiás, 2020-04-24) Andrade, Marcilene Barbosa de; Oliveira, Rodrigo Cássio; http://lattes.cnpq.br/0545897116631093; Santos, Nádia Maria Weber; http://lattes.cnpq.br/3929583037339642; Santos, Nádia Maria Weber; Oliveira, Rodrigo Cássio; Moraes, Ana Luíza Coiro; Faria, Edna Silva; Satler, Lara LimaThis research analyzes how digital influencers share their daily experiences and interact with their followers through the Instagram platform. The objective of the research is to understand the performances of digital influencers, from the roles they play, in order to increase the number of followers. For this, Lalá Noleto and Jan Mendanha were chosen as the object of research, both digital influencers that stand out on Instagram. As a theoretical basis, this research is supported by the studies of Erving Goffman (2014), Raquel Recuero (2009) and Paula Sibilia (2016) and in some dissertations and theses that deal with social networks and digital influencers. In this study, the notion of the persona is discussed on the Instagram platform under the eyes of the Swiss psychiatrist Carl Gustav Jung. In addition, it seeks to understand the pertinence of the construction of the persona through the creation of content and interaction promoted by digital influencers, which become fundamental for the consolidation of the new digital marketing format. The research also brings a qualitative approach. As a methodological procedure for data collection it was made observations based on interviews conducted with two digital influencers and selection of images and comments displayed on their Instagram accounts.