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ItemEm nome da memória: o discurso midiático da ditadura militar(214-06) Mendonça, Maria Luiza Martins de ItemMercado de trabalho do profissional bibliotecário em Goiânia(Simone Antoniaci Tuzzo, 1998-06-30) Echegaray, Maria Auxiliadora Andrade de; Barbosa, Adélia Monteiro; Garbelini, Maria de Fátima; Gouveia, Tânia GonzagaA report of detailed research concerning academic education of the professional and opportunities of employment for the librarian in Goiânia. The research envolves recently graduated professionals and the business institutions and companics who use (or not) computer information services. Besides the model profile described by professional institutions, the authors prepare changes in the educationial curriculum for the professional in (computer) information. ItemFormação profissional e mercado de trabalho de jornalistas e radialistas em Goiás(Simone Antoniaci Tuzzo, 1998-06-30) Silva, Magno Luiz Medeiros daA detailed report on research of the academic education and background, professional fíelds and opportunities of employment for journalists and broadcasters in Goiânia. This report is part of an unpublished research being carried out ali over Brazil under the co-ordination of NUPEM-ECAUSP. Fourty communication schools and over 3,500 recently graduated professionals are participating in this research. ItemA importância das rádios e TVs universitárias como laboratórios(Simone Antoniaci Tuzzo, 1998-06-30) Spenthof, Edson LuizThis article deals with the didaclic use of academic radio and iclevision in teaching communication. The author discusses democratic progress in communication and the question of laboratory in the university. ItemTurismo e cultura no Brasil: questões incompatíveis?(Simone Antoniaci Tuzzo, 1998-06-30) Mendonça, Maria Luiza Martins deThe author points oul the necd to change the way of relating tourism and culture. A compensation of this relationship is fundamental for better development of tourism without destroying natural resources or desrespecting to local population. A new outlook to a non-commercial tourism based on the development of historical, cultural, and artistic inheritance. ItemNovas perspectivas da comunicação nas redes digitais(Simone Antoniaci Tuzzo, 1998-06-30) Pinho Neto, Júlio Afonso Sá deSome authors and even the media have defened the possibility of an interactive and cross communication bv way of computer network systems. A hyper-textual structure of these "infovias" (computer information ••hanels) alíows a decentralization of the classical flood of information sender/receiver. Contradiciing this technological "autonomy", we choose a way that doesn't separate technology with society, but rather admits multiple interventions between díffcrent domains. ItemMimese versus catarse: a questão da violência na TV(Simone Antoniaci Tuzzo, 1998-06-30) Silva, Magno Luiz Medeiros daThis author assesses research trcnds on violcnce conveyed by mass media. Culture and social conceptualizations, these are some of the themes which are discussed by this paper with the objective to propose a new paradigm for TV violence. ItemTrajetória e desafios do ensino de comunicação em Goiás(Simone Antoniaci Tuzzo, 1998-06-30) Brito Neto, Joãomar Carvalho deThis article shows an analysis of trajectory and of importance of communication teaching in Goiás. This question of citizenship is absolutely in order to enable teachers and students. ItemMerchandising social na telenovela brasileira(Simone Antoniaci Tuzzo, 1998-06-30) Nogueira, Lisandro; Belém Júnior, LourivalBeginning in the late 1980's a new kind of propaganda campaign sprung up in brazilian television: social merchandising. Because of the lack of interest of the government, television soap-operas began to incorporate with-in the plot of the story campaigns of public intevest. The soap-opera "Explode coração" for example dedicated a systematic campaign for lost children. ItemÉtica, globalização e Internet: um novo desafio(Simone Antoniaci Tuzzo, 1998-06-30) Heck, José NicolauThe author debates the question of the philosophical concept of ethics in the context of world economy and the revolution of computer science. Begining from the ideas of "universalism" and individualism, the philosopher approaches the use and consumption of modem computer networks (internet) and what it means to eíhical behavior. ItemA inovação tecnológica na zona rural à luz de novos paradigmas(Simone Antoniaci Tuzzo, 1998-06-30) Echegaray, Maria Auxiliadora Andrade deThe choícc to adopt innovations betwceo theoretical directríx for studying the modernizai ion of agriculture in the State of Goiás justifies itself for two reasons. I) an analysis of modem practices allows us to observe qualities of the process of transferitig modern technology to rarai arcas, as much as the point of view of techiiical orientation and fitting the needs of rarai farmers; 2) the transfcr of technology and knowledge skills to the country areas was analized under relational and integrative opties in which the rural mau is understood as the subject and not the objcctof the research, in lhe relation "subjcct-subject". ItemO estágio no ensino do jornalismo: a experiência da Universidade Federal de Goiás(Simone Antoniaci Tuzzo, 1998-06-30) Pierre, Francisco Eduardo PonteThis articlc, after a bnef survey of intcrnational systems, prcsents experienccs of journalism internship wiíh students of thc Federal Univcrsity of Goiás within thc contcxt. of brazilian lcgislation. Speciai emphasis is givcn ío a inost rccení cxperience and its importance in journalism education. ItemEducação face à mída: interacionismo e mediações(Simone Antoniaci Tuzzo, 1998-12-30) Silva, Magno Medeiros daThe author approaches the fundamental and the outcoines of some LatinAmerican experiences in the field of Education before the Media, especially the ones from Chile, Peru and Uruguay. It's discussed, yet, a series of theoretical. epistemological and methodolocial questions related to the mediations of the process of mediai reception and to the interative paradigm in the CommunicationEducation. ItemCultura e mercado: "as relações perigosas"(Maria Luíza Martins de Mendonça, 1998-12-30) Mendonça, Maria Luiza Martins deThis article focuses the problematic relationship between marketing tolls and different cultural manifestations, and tries to point out some risks that may result from the possibility of submitting cultural complexity to evaluations based on market patterns. ItemComunicação, globalização e nova ordem mundial(Simone Antoniaci Tuzzo, 1998-12-30) Echegaray, Maria Auxiliadora Andrade de; Castro, Jorge CardosoGlobalization is analyzed in some of its various interfaces, especially emphasizing its relations vvith the media. If s discussed some contemporary macrotendencies of the communicative in Europe - particularly in Spain - and in Latin America, with highlight to Brazil. lt*s sought, through a comparative study, to point out the new challenges imposed to research on communication in the context of the neo liberal model. ItemCinema, televisão e autoria(Simone Antoniaci Tuzzo, 1999-06-30) Nogueira, LisandroAnalyses authorship in the serial fiction. While the Latin American telenovelas of Spanish language and the soap operas do not need the "author", the Brazilian telenovelas have absorbed this therm from the avant-garde context of the Sixties when the politique des auteurs was created. Using the politique des auteurs as reference, it has been noted recurrent themes and the writer's minimal identity which deceives the industry rigours. On the other hand, the author's control upon the work is precarious due to its long length and the interferences of the public and the network. This last factor reduces the possibility of confirmation of authorship on television. ItemA hegemonia do modelo objetivo e a formação do jornalista(Maria Luisa Martins Mendonça, 1999-06-30) Pierre, Francisco Eduardo PonteThis text compares two forms that influenced Brazilian journalism. To persue exlains the leadership (domination) of objective North American journalism and questions about types of alternatives this factor presents to an academic background; a pure adaptation to this pattern, a militant (partisanship) option or an intention of objectivity, with decurrant ethics and methods. ItemTradição e modernidade: um ensaio sobre o grupo "O Estado"(Simone Antoniaci Tuzzo, 1999-06-30) Almeida, Maria Luisa Nabinger deThis essay arose from a 1992 O ESTADO group reasearch on the administration "processes" transformation and information production. Therefore we analysed the taylorist and fordist paradigms which have been replaced by its opposite, the Ohno model or "toyotism". This phenomenon of modcl rcplaccment on journalistic sector related to the classic sociologic binomial "tradition" and "modernness" is ignored by the academic environment and by the Social Communication preparatory students. ItemFotografia documental e início do fotojornalismo(Simone Antoniaci Tuzzo, 1999-06-30) Oliveira, LisbethThe question of the realism on photography from new theorie reflexions as Philippe Dubois, that based on Peirce's work about signs (icon, index and simbol), shows the index character of the photo, before know it as a icon or simbol. The Documentary Photography, intense discussed at 20's on America by the photographers from Farm Security Administration (FSA), that produced the "Author's Photography" and the influence of it on the early Photojomalism around the work, all these themes are part of this work.