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Item A 44 acima do 44: a moda plus size em Goiânia(Universidade Federal de Goiás, 2021-06-03) Vilela, Jane Kelle Marques; Anjos Neto, João Dantas dos; Anjos Neto, João Dantas dos; Santos, Flávia Martins dos; Oliveira, Mayllon Lyggon de SousaThis work seeks to analyze plus size fashion in the city of Goiânia. This research presents a historical perspective of fashion and the body adapted to it, discusses the creation of networks and sharing groups and the theories of marketing and digital marketing and the role of Public Relations in the segment. The analysis comprises a quantitative survey aimed at the niche of plus size consumers, and two qualitative surveys with influencers and retailers in the environment where perceptions about the plus size fashion market are revealed.Item A imagem do bibliotecário em outra cultura: uma análise das representações do profissional nos animes e mangás(Universidade Federal de Goiás, 2024-01-18) Lisboa , Pedro Augusto de Moura; Melo, Camila Alves de; Melo, Camila Alves de; Castro , Maria das Graças MonteiroThe present article aims to understand the representations of librarians in anime and manga. It contextualizes the concepts of culture, social representations, and representations about librarians, as well as the role of librarians in Japan. It uses qualitative methodology, with a basic nature, descriptive character, and documentary procedure. It uses narrative study as a method, identifying the theme, plot, setting, as well as the physical, psychological, and social characteristics of the librarian characters. It discusses the representations observed in the librarian characters of the anime and manga analyzed, conducting brief analyses of the librarian's vision in those works. Positive representations of librarians are identified, in which the image of professionals committed to passing on information to the user is perceptible, even being politically engaged and active.Item A influência do uso de hashtags nas publicações do perfil oficial da UFG no Istagram: um estudo da comunicação e interações com o usuário(Universidade Federal de Goiás, 2024-01-24) Nascimento, Wállery Félix; Oliveira, Lais Pereira de; Oliveira, Lais Pereira de; Ribeiro, Geisa Muller de CamposIt addresses indexing in a virtual environment by analyzing the use of hashtags in the context of the official profile of the Federal University of Goiás on Instagram (@ufg_oficial). It aims to analyze, through critical evaluation of publications on the official UFG profile, how the use of hashtags in its publications can expand the reach of the content produced and promote greater dissemination of information on the social network. The research is descriptive in nature and has a qualitative-quantitative approach, regarding all publications that were made throughout the 2022/2 semester. The results demonstrate that the institution has a stable public and interactions, and that they use tags as a way of indexing the shared image and also to attribute authority to the departments that carry out the university's internal and external actions, there is also a lack of standardization in the use of terms. It is concluded that UFG uses the tool made available by Instagram in order to explore its various uses, contributing to agility in the search for information and facilitating communication with the academic community, despite the lack of standardization in its use, which ends up demanding the creation of an indexing policy to standardize and control its use in the web environment.Item Abordagens acerca da prática de leitura de idosos no Brasil: uma revisão de literatura(Universidade Federal de Goiás, 2024-02-06) Leite, Igor Izaias Cunha; Santos, Andréa Pereira dos; Santos, Andréa Pereira dos; Melo, Camila Alves; Cavalcanti, Larissa Andrade BatistaThis research, given the growing population of elderly people in Brazil and around the world, considered reading as a practice that contributes to increasing the quality of life in old age. In this way, the objective was to understand the scenario of studies on the practice of reading among the elderly, and what leads them to seek reading in their daily lives. Furthermore, it seeks to prove that the practice of reading works as a tool for social inclusion, citizenship, well-being, independence and active participation in society. To this end, a quantitative-qualitative research was carried out, where, through research focused on databases of scientific works, 28 works were found and analyzed, including articles, course completion works, dissertations and theses. The analysis of these works verified that the practice of reading, despite being proven necessary, does not have an efficient incentive for its dissemination. Furthermore, it exposed issues relating to historical issues of literacy difficulties in the pedagogical context, which have repercussions even in old age. On the other hand, the studies reviewed show that the group that has access to and maintains the practice of reading in their daily lives are active, conscious, participatory and empowered people.Item O acervo fotográfico do Colégio Marista de Goiânia como apoio pedagógico no ensino de historia(Universidade Federal de Goias, 2007) Ribeiro, Ana Maria; Gouveia, José Vanderley; Gouveia, José Vanderley; Santos, Andréia Pereira dosThis research is a discussion about the use of photography as a historical document and as teaching materials in the teaching of history. It presents the organization of the photographic collection of Marist College of Goiania, as support teaching in the process of teaching-learning, as a contribution to the work of teachers teaching history of this school, in the rescue of the history of the institution and society goiana, from the arrival of the Marist in the city. Considering the amount of photos with great historical value as far as the state of the college, discusses the role of the school library that has the goal entering this context providing educational services, not only through the loan of books, but mainly acting as articulating and guidance Study . For this purpose the position of school librarian figure is of paramount importance, noting that this can provide a pleasant environment, reading, understanding where students have an interest in being. Analyze accordingly, the library of Marist College in Goiania that function as well as space for information, will be the place to Deploy the photographic collection.Item Acessibilidade para deficientes visuais: proposta de cria o sala de apoio na Biblioteca Central da Universidade Federal de Goiás(Universidade Federal de Goiás, 2010) Silva, Daiane de Oliveira; Fialho, Janaina Ferreira; Fialho, Janaina Ferreira; Cruz-Riascos, SôniaThis work highlights the importance of accessibility in university libraries, responsible for monitoring the student from beginning to end of the course, with the primary purposes of supporting research and promote access to information. Since the focus of analysis to the accessibility for the visually impaired, the library must have adaptation and a structure designed to meet this type of user. The librarian is responsible for mediating access to information, enabling the disabled as visually impaired, they are the focus of this work, have access to information. Interviews were conducted with the librarians in charge of Reference Section of the Library's Central UFG and Library Braille of Goi nia. The site visits were aimed compose a diagnosis of the Central Library in relation to accessibility and to envision a reference for building services and infrastructure available for the visually impaired in Braille Library. Through the results obtained in field work and relevant information contained in the legislation and review of literature on the subject, it was suggested a proposal for accessibility Central Library, which included equipment, software and services for the visually impaired. It is expected, is contributing effectively in the project to reformulation the system of university s libraries.Item Acessibilidade física das bibliotecas públicas de Goiânia(Universidade Federal de Goiás, 2014-12-02) Silva, Edelaine Medeiros de Sousa; Gomes, Suely Henrique; Duarte, Martha Izabel de SouzaThe present work aimed to analyze the conditions of accessibility of buildings of public libraries in Goiania. As a basis to develop the study, we used the technical standard NBR 9050:2004, created to ensure adequate access for people with physical disabilities to buildings and facilities for public use. For the development of this study, information was collected in locus in three libraries through a roadmap with the criteria to be analyzed. The collected data have enabled the production of the diagnosis of the current situation of the accessibility of the physical space of the library. It was noted that the libraries analyzed still need to suit the accessibility standards to ensure the access of the bearer of physical disability or reduced mobility to its dependencies.Item Ambiente de trabalho compartilhado: planejamento de relações públicas para a pontoget coworking(Universidade Federal de Goiás, 2013) Neiva, Aline Alves; Santos, Núbia de Moura; Borges, Lindsay; Braga, Claudomilson Fernandes; Borges, LindsayThe foremost goal of this experimental Project is to present a Public Relations Planning to PontoGet Coworking, as a result of the previously made diagnose, based on the researches applied. It presents the significance of the Public Relations for the modern companies. This project also aims to consolidate the image of the organization, and optimize its relationship with the clients. For that purpose, actions focused on the propagation of the service offered and on the relationship with potential clients were executed.Item Análise cientométrica em periódicos da ciência da informação sobre marketing em bibliotecas(Universidade Federal de Goiás, 2017-11-01) Cunha, Tatielle Marques; Silva, Ilaydiany Cristina Oliveira da; Silva, Ilaydiany Cristina Oliveira da; Morais, Marizângela Gomes deThis paper analyzes through Scientometrics, the Brazilian Journals of Information Science on the library marketing during the last 10 years. It brings up a problem, that is the investigation of the scientific production on the subject, with the objective of identifying the scientific productions published in Brazil in periodicals of Information Science, identifying the magazines and articles that publish about marketing in libraries, as well as, to portray which years, authors and themes are associated with the scientific productions in those periodicals on library marketing and to measure the scientific productions on the themes during the last 10 years. As a methodology, a quantitative study was fulfilled through an exploratory, descriptive and bibliographical research, applied in national databases using as a tool the Scientometrics study. The results indicate that in this time period established in the research, only 24 articles were published, highlighting only one journal with the highest number of publications, as well as only two authors with the highest number of publications. It was concluded that there are few productions in journals on the subject treated, so the research seeks to contribute and instigate future scientific research on marketing in libraries.Item Análise da atribuição das hashtags no Instagram para a representação de imagens(Universidade Federal de Goiás, 2014-12-03) Sussai, Andressa de Oliveira; Oliveira, Lais Pereira de; Carvalho, Lívia Ferreira deThis paper aims to analyze the hashtags attribution on Instagram for image representation. Considering the hashtag, present on social networks, and its important role for online data categorization, easing search for information on this environment. The research is based on how users attribute hashtags to images on Instagram. Methodologically, the descriptive investigation had the questionnaire as data gathering instrument. It is concluded that the hashtag is recognized by the Instagram users that compounded the sample, as a way of information recovery at the social network. Despite of having its potential lowered by the way users attribute it, many times without the proper adequacy of the hashtag to the content on the image.Item Análise da coleção de revistas da Biblioteca SESC Cidadania(Universidade Federal de Goias, 2012) Santana, Márcia Sousa Paes; Gouveia, José Vanderley; Gouveia, José Vanderley; Maricato, João de Melo; Rocha, Evelina Jacinto daThis paper deals with the theme Analysis of Journals Collection of Library SESC Cidadania. The main purpose of the study is to perform a study of the use of general knowledge journal collection of library to propose a methodology for the development of the collection, with a focus on using. This paper is characterized as exploratory and problem raised allows to analy-sis and the actions taken by senior management of the library. Specific objectives are: to char-acterize the library collection of magazines and general knowledge; to characterize the pro-cesses of selection, acquisition, treatment and discard developed by the collection of periodi-cals searched; Understanding how is promoting the use of magazines; identify the frequency of use, the subjects most requested and most used titles; propose methodology for developing proper collection of magazines. For this, we applied three techniques of data collection: bibli-ographic research study on the use and collection development policies, on issues related to the journals, personal interviews and individual, through a semi-structured questionnaire in-volving teachers, librarian and students. With the reduction of time for research due to mis-haps with the academic calendar, it was necessary to review the sampling. During the research it was found that most respondents know about the existence of these magazines. However, students are more used to research in books than in journals, which leads us to consider that it is necessary to stimulate the culture of research in journals. Therefore, this study leads to atti-tudes and dissemination of research culture in journals, dependent on joint actions between teachers and library.Item Análise da contribuição da Universidade Federal de Goiás com desenvolvimento científico no período de pandemia da Covid-19(Universidade Federal de Goiás, 2022-04-08) Barbosa, Vanderson Morais; Jesus, Filipe Reis Dias de; Santos, Andréa Pereira dos; Santos, Andréa Pereira dos; Jesus, FIlipe Reis Dias de; Valério, Erinaldo DiasThe present work aims to understand the contribution of the Federal University of Goiás (UFG) to scientific development in the period of the Covid-19 pandemic between 2020 and 2021. Thus, a bibliometric study is carried out on data referring to the production scientific research aimed at analyzing which areas and researchers at UFG carried out publications and studies on Covid-19. Thus, in the methodology for analysis, data on UFG professors were collected and data on their productions that addressed the Covid-19, pandemic, Coronavirus, Sars Cov 2 theme were collected. if in the development of publications with the theme related to Covid-19 and that from the figures presented, an expressive amount of works and research in different areas of knowledge was developed, collaborating with scientific development on Covid-19 in the period between 2020 and 2021.Item Análise da formação do bibliotecário para atuar em ambientes educacionais a partir de três programas de especialização brasileiros(Universidade Federal de Goias, 2013) Miranda, Josylene Souza Pereira; Fialho, Janaina Ferreira; Fialho, Janaina Ferreira; Carvalho, Lívia Ferreira deThis study aims to analyze the formation of the librarian to work in educational settings, from the creation of three specialization programs in school library in occurrence in Brazil. To this end, initiatives were presented specialized courses that are occurring in the country to complement the training of librarians to act as an educator and was identified projects in the disciplines and the contents that are being offered to complement the training of librarians to work in school libraries, and identify elements considered essential, such as workload, conductor axes / themes, target audience, objectives, professional profile, methodology and team work, the three specialization courses selected were analyzed in the light of “Model of the School Library as a Dynamic Agent of Learning”, Todd and Kuhlthau (2004), showed the importance of disciplines of Education for the training of librarians educator, as one professional who can implement programs of information literacy in schools. The theoretical approaches presented information literacy, school libraries as dynamic agents of learning and professional librarian as infoeducador. This research is classified as documentary and descriptive qualitative approach. It was observed that the specialization courses in Brazilian school library offer interdisciplinary training and proffer disciplines and content covering the areas of Librarianship and Education, enabling graduates have clarity about their teaching practices in educational settings. We conclude that the specialization courses in school library analyzed Brazilians offer subsidies required for librarians to act as infoeducadores and develop information literacy programs in educational settings.Item Análise da indexação e recuperação da informação na Biblioteca Digital de Teses e Dissertações da Universidade Federal de Goiás(Universidade Federal de Goiás, 2021-06-11) Sá Júnior, Adilson Ribeiro de; Carvalho, Lívia Ferreira de; Carvalho, Lívia Ferreira de; Oliveira, Lais Pereira de; Ortega, Cristina DottaConceptualizes what indexing is and discusses the steps involved in this process. Its main objective is to analyze the indexing policy used in the BDTD-UFG, as well as its impact on the search and information retrieval process by the user, answering the following question: How does indexing impact the search and retrieval process of the information in the BDTDUFG? The specific objectives that helped to answer this question were: (1) to know the indexing policy used; (2) to identify the difficulties faced by BDTD-UFG users in retrieving information; (3) analyze the process of searching and retrieving information by the BDTDUFG user; (4) verify the correspondence between the adopted indexing and the information retrieval. The constructed theoretical foundation seeks to portray aspects of the analysis of primary and secondary sources of information, which allow reflections on: information organization (IO), documentary indexing and indexing policies. The research was applied with the Gerência de Recursos Tecnológicos - GRT, of the Sistema de Bibliotecas da UFG (SIBI-UFG), under which the BDTD-UFG is subordinate, as well as with the students of the Programa de Pós-graducação em Comunicação da UFG( PPGCOM-UFG), in order to obtain data that would elucidate the question raised. This is a basic research, with an approach to the problem characterized as quali-quantitative, in which an interview, a questionnaire and an experimental analysis were carried out. It is concluded that the way the works deposited in the BDTD-UFG (only derivative and using natural language) does not facilitate the search, especially when it is refined by subject, which is a demotivating factor, causing users to stop use it to carry out your research.Item Análise das relações de cooperação referente a produção científica sobre a Covid-19 no Brasil(Universidade Federal de Goiás, 2021-06-07) Andrade, Juliana Denise de Oliveira; Paulo, Alex Fabianne de; Paulo, Alex Fabianne de; Araújo, Eliany Alvarenga deThe Covid-19 pandemic unleashed a succession of research on the subject that try to understand how the virus behaves, treatments and effective forms of prevention, in addition to studying the consequences of this pandemic in various other sectors. Most of this research takes place in cooperation, some with 5 authors and others even have more than 600 authors in a single article. As important as the production of these researches is to understand how they are carried out and the forms of cooperation between the authors who participate in them. For this research, a database with articles published about Covid-19 in the period from 2004 to February 2021 was extracted and after a cleaning where only articles that contained at least 1 Brazilian institution working in its production remained, a cooperation network was created to better study the characteristics of this research. type of scientific production. In this database, 7% of the articles were produced by a single author and 93% were produced in cooperation, mostly between universities (U-U) and between Universities and companies (E-U). After the construction of the network, it was possible to observe central and concentrated groupings representing the co-authorship relationship between the researchers, showing that it is a dense network as a result of the high degree of cooperation between the authors.Item Análise de blogs bibliotecários quanto a sua indexação e organização da informação(Universidade Federal de Goiás, 2016-12-12) Resende, Dayane Aparecida Ribeiro Chaves Ferreira; Oliveira, Laís Pereira de; Oliveira, Laís Pereira de; Silva, Ilaydiany Cristina Oliveira daIt analyzes brazilian blogs in the information of science field, about their organization and indexing. It constitutes an exploratory descriptive study, with qualitative-quali approach. The data collect was performed through access in each blog and application of questionnaires on the google forms. The results indicate that the professionals care about the information indexing and organization in the blogs, since they apply tags in different ways and prioritize the content organization, distributing it in a coherent and attractive way. It concluded that the study reached the main objectives of analyzing these platforms and it verified that the professionals have this web channel to disseminate the information and contribute with the librarianship area in the most subjects.Item Uma análise de conteúdo da cantora Lady Gaga no Twitter(Universidade Federal de Goiás, 2018-12-06) Ozias Neto, José Augusto; Tuzzo, Simone Antoniaci; Tuzzo, Simone Antoniaci; Braga, Claudomilson Fernandes; Martins, Carlos HenriqueThis paper proposes a reflection on the strategies of Communication and Public Relations that were used by the singer Lady Gaga in its social network, Twitter. In order to conceptualize the process of celebritization, image management, identity creation and the phenomena of public opinion, theories of Tuzzo and Braga were used. In this sense, the role of celebrity in the media culture and in its social context is assumed. The collective enchantment by the figure of the celebrity, approaches another level of the celebritization linked to the mass media. The research is qualitative and exploratory and aims to identify the speech of the singer Lady Gaga on Twitter, using in its methodology of analysis from the perspective of Content Analysis, based on Bardin's theory. The results indicate that the singer used her speech in the social network to raise awareness and connect with her fans and generate debates.Item Análise de mídias sociais: a utilização pelos bibliotecários(Universidade Federal de Goias, 2013) Souza, Caio Henrique Bernardo; Rezende, Laura Vilela Rodrigues; Gomes, Suely HenriqueItem Análise de verificação de requisitos para inteligência competitiva: o caso de um software de gestão de processos(Universidade Federal de Goias, 2012) Tocach, Rhavena Emanoela; Rezende, Laura Vilela Rodrigues; Rezende, Laura Vilela Rodrigues; Cunha, Marina Roriz Rizzo Lousa daBuoyed by the positive results in gaining competitive advantage in the market, organizations are more and more investing in methods to get strategic informations on time to make decisions. It is extremely important to monitor the internal and external environment of organizations to obtain this competitive advantage. In this case, the present study aimed to investigate if the Eficient software, which has as main objective the management of organizational processes, designed and produced by a Technology Enterprise in Goiânia-GO-Brazil, can be considered as a competitive intelligence instrument. It is understood that the information provided by this software are important and can offer managers, when necessary, foundation for decision making. The study can be classified as qualitative. In relation to the tools and investigative techniques, interviews and heuristic analysis were used for defining requirements for a competitive intelligence software.Item Análise discursiva da Ana Hickmann no Instagram(Universidade Federal de Goiás, 2018-12-04) Lima, Amanda Pinheiro de; Tuzzo, Simone Antoniaci; Tuzzo, Simone Antoniaci; Martins, Carlos Henrique; Braga, Claudomilson FernandesThis dissertation aims to perform a discursive analysis of the Ana Hickmann in her Instagram account, to see whether or not there were discursive transformations from one period to another in her 2014 and 2018 postings. The research it is also to understand if Ana Hickmann presents a repositioning after building a personal brand linked to her celebrity image, starting from the textual content shared in her captions. After analyzing the object, it can be affirmed that there was a repositioning and a discursive change of Ana Hickmann in her Instagram posts, generating more content for her audiences and defining the disclosure of her personal brand as the main focus.