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Item O absoluto da teoria na comunicação: as meias-verdades contra culturas e povos(Simone Antoniaci Tuzzo, 2001-12-30) Rocha, Nilton José dos ReisThe communication theory, as well as the axle of the which drift, social sciences, accumulates a historical debt with the popular social movements: the habit to think the society without trying to understand it in its essence, its deeper contradictions. The incompressible will in massificar the existing of the maiorias, in a case as in the other, nothing more is that the elitist and cynical side of our intellectual inheritance (of that we still do not exempt them of all). Something that has paralyzed, in felt center, the renewal of the theory, - in the field of the communication, over all - and hindered that it dedicates to understand and to explain the society. The current loans, however to the marxism however to the Christianity, lead to the forgetfulness of that, as ideologies, nor they had always escaped to the use politician and, thus, time another one had passed as lies. In synthesis, all the conflict, alert Ginzburg with precision arsonist, is that in one hand we find, retroceding, the "connoisseur of the natural things" (Maquiavel), "the wise"(Polibio), "the philosophers" (Platão and Aristoteles);in the other hand "people" (Maquiavel) "the crowd" (Polibio), the majority (Aristóteles), "the remaining of the city"(Platão), (2001, p.64). This fight against the popular citizen, for the visa, comes of far. Very far.Item A apreciação do radiojornalismo praticado em Goiás. Pesquisa realizada com motoristas de táxi(Simone Antoniaci Tuzzo, 2001-12-30) França, LisaThis contribution presents a research developed with 294 taxi-drivers in the cities of Goiânia and Anápolis in the year of 2001. They were questioned about their habits of radio listening, and their appreciation of the journalism practiced by those rádios. They also informed about their belief on the news practiced, their preference for types of news and gender locution.Item A autorrepresentação da diversidade social – diferença - e a luta pela reinserção social: uma análise do documentário carts of darkness(Simone Antoniaci Tuzzo, 2010-07-30) Paiva, Lara Lima de Oliveira; Mendonça, Maria Luiza Martins deFrom an intense search for the multi ples identi ti es in the “post-modern” era as well as the symbolic fi ght for the individual’s social inclusion, this study proposes a cinema discourse analysis of the Canadian documentary “Carts of Darkness”, as an appropriate tool to help the minor groups emancipate.Item Central do Brasil e o melodrama(Maria Luisa Martins Mendonça, 2000-11-30) Nogueira, LisandroThe "Cinema Novo", leaded by Glauber Rocha, constructed a cinema style called "hunger aesthetics". Tuned with national matters, it chose a criticai and controversial perspective, despised the melodrama and gave rise to creativity in a privatíon environment. The film "Central do Brasil" establishes a dialogue with Cinema Novo, revisits its motifs, and comes closer to melodrama. The result is the emergence of a new language and a new view for old themes.Item Cinema e história(Simone Antoniaci Tuzzo, 2002-12-30) Oliveira, LisbethThe cinema as a History agent; the cinematographic language's manners of action; the society that produces and receives the fílm; the challenges of a cinematographic interpretation of the History and a cinema's historie reading are aspects of a great variety of interventions in the relation between cinema and History, present in Marc Ferro's produetion, commented in this article.Item Cinema e jornalismo: Boca de Ouro, o filme, e a queda da objetividade jornalística(Simone Antoniaci Tuzzo, 2002-12-30) Nogueira, LisandroIn this text the author analyses the way journalists are represented in the Brazilian cinema, through the case-study of the movie Boca de Ouro.Item Cinema e Política: a representação do jornalismo e do marketing político no cinema brasileiro(Simone Antoniaci Tuzzo, 2007-06-30) Nogueira, LisandroBrazilian movies in the 1990´s seek to provide a diagnosis of the rapid changes occurred in the field of communications during that period. The film Doces Poderes (Sweet Powers), by Lúcia Murat, shows how Brazilian journalism, when subjected to political marketing and advertising, loses its power as a primary source of information and gives room to what is know as “news as product”. Although Murat´s film purports to be a critical reading of the state of journalism in the 90´s, its cinematic language and narrative structure undermine its intent, revealing instead the frailties and limitations of the Brazilian cinema of political slant.Item Cinema, televisão e autoria(Simone Antoniaci Tuzzo, 1999-06-30) Nogueira, LisandroAnalyses authorship in the serial fiction. While the Latin American telenovelas of Spanish language and the soap operas do not need the "author", the Brazilian telenovelas have absorbed this therm from the avant-garde context of the Sixties when the politique des auteurs was created. Using the politique des auteurs as reference, it has been noted recurrent themes and the writer's minimal identity which deceives the industry rigours. On the other hand, the author's control upon the work is precarious due to its long length and the interferences of the public and the network. This last factor reduces the possibility of confirmation of authorship on television.Item Comunicação, globalização e nova ordem mundial(Simone Antoniaci Tuzzo, 1998-12-30) Echegaray, Maria Auxiliadora Andrade de; Castro, Jorge CardosoGlobalization is analyzed in some of its various interfaces, especially emphasizing its relations vvith the media. If s discussed some contemporary macrotendencies of the communicative in Europe - particularly in Spain - and in Latin America, with highlight to Brazil. lt*s sought, through a comparative study, to point out the new challenges imposed to research on communication in the context of the neo liberal model.Item Contribuições da televisão para a formação da identidade na adolescência: uma análise do processo de recepção.(Simone Antoniaci Tuzzo, 2004-12-30) França, LisaThis artide brings the contribution of Psychology, Cultural Studies and Social Communications Theories to the analyses of TV reception. It also presents the methodology steps of a research done with a hundred teenagers who followed aTVyouth program in Barcelona at the year 2000, besides an analyses of the series so the investigator would have the hints of how it affected the reception. The work embraces the media, TV and reception with emphasis in the mediation process. TV contribution for the formation and social devdopment of teenagers, a reception study.Item Cultura e mercado: "as relações perigosas"(Maria Luíza Martins de Mendonça, 1998-12-30) Mendonça, Maria Luiza Martins deThis article focuses the problematic relationship between marketing tolls and different cultural manifestations, and tries to point out some risks that may result from the possibility of submitting cultural complexity to evaluations based on market patterns.Item Cultura midiática, cultura da violência e cidadania(Maria Luisa Martins Mendonça, 2001-12-30) Medeiros, MagnoThe article discusses the treatment the media gives violence, composing what the author denominated as violence culture. The violence culture and violence esthetics collaborates to the inversion of values and to the mixture between fiction and reality. The author analyses the violence theory and the citizenship. It presents the main conclusions reached by researchers from different theoretical approaches on the subject.Item Educação face à mída: interacionismo e mediações(Simone Antoniaci Tuzzo, 1998-12-30) Silva, Magno Medeiros daThe author approaches the fundamental and the outcoines of some LatinAmerican experiences in the field of Education before the Media, especially the ones from Chile, Peru and Uruguay. It's discussed, yet, a series of theoretical. epistemological and methodolocial questions related to the mediations of the process of mediai reception and to the interative paradigm in the CommunicationEducation.Item El trabajo del documentalista y la gestión de la información en los medios de comunicación: nuevos retos y tareas profesionales(Simone Antoniaci Tuzzo, 2001-12-30) Garbelini, Maria de FátimaThe work of document organization in mass media documentation centers and the information professional 's support to the work of communication professionals is presented, as well the work of the information professional as information manager and program coproducer. An information professional's ideal profile together with the desirable personal characteristics for the mass media environment are proposed. The evolution of the documentation services in documentation centers is described. The case of Latinoamérica , when information transmitted by mass media, an agent who reduces the tows's ignorance and educates citizens, is examined. Finally, a greater integration of the degrees of information science and communication science is suggested.Item A elaboração de projetos experimentais no ensino das Relações Públicas(Maria Luisa Martins Mendonça, 2000-12-30) Nogueira, Maria Francisca MagalhãesThis study briefly analyses a theoretical and praticai experiment conducted at the Public Relatíons Course at Faculdade de Comunicação e Biblioteconomia (Facomb) from Universidade Federal de Goiás, concerning the subject "Projetos Experimentais", which is taught in the last year of the course. These projects aim at improving the students academic and professional development and they are carried out in class entities, syndicates, public institutions, private enterprises, among others. The methodology used to carry out the projects, the process involved in its accomplishment and some experiences which came up with its realization are also shown. The main themes of the projects were institutional, governmental, community and ecological. The results show that these projects promote students growth, teachers and also the growth of the organizations where these projects are carried out.Item Epistemologia e comunicabilidade: as crises das ciências, ante a perspectiva da centralidade do conceito de comunicação(Simone Antoniaci Tuzzo, 2012-12-30) Signates, LuizThis text comes from an epistemological analysis of science, toward the perspective of the centrality of the concept of communication. Initially, makes a brief digression on three crises of science: the crisis of truth, the crisis of the disciplines and the crisis of the social sciences. Then evaluates the state of the art on the theoretical-epistemological debate of the communications scientific field and places the concept of communication as a central aspect of the epistemological problem of science in the contemporary world.Item Estado e comunicação: o caráter público das emissoras estatais. A Rádio Universitária de Goiânia como estudo de caso(Simone Antoniaci Tuzzo, 2001-12-30) Signates, Luiz; Boaratti, MárciaThis work approaches the public/private question in the state institutions of communication. For that, it disconnects theoretically the concepts of public and state, in the perspective of peculiar authors. As empirical object, it elects the RU/UFG, analyzing historical and operational particularities. Finally, it also discusses the conditions of possibility of a pragmatic of the public in the state rádios.Item O estágio no ensino do jornalismo: a experiência da Universidade Federal de Goiás(Simone Antoniaci Tuzzo, 1998-06-30) Pierre, Francisco Eduardo PonteThis articlc, after a bnef survey of intcrnational systems, prcsents experienccs of journalism internship wiíh students of thc Federal Univcrsity of Goiás within thc contcxt. of brazilian lcgislation. Speciai emphasis is givcn ío a inost rccení cxperience and its importance in journalism education.Item Estética publicitária & linguagem cinematográfica: uma análise imagética e pós-moderna de Cidade de Deus(Simone Antoniaci Tuzzo, 2002-12-30) Carvalho, Layo Fernando Barros deFirstly, the aesthetic definitions of Lévi-Strauss in the analysis of the artistic object; on the other hand, cultural post-modernity changing the contemporary art. Nowadays, the "aesthetic advertising" having a new vision about the seventh art image. Based on the movie City of God as analysis center, this study searches to reflect about this new reality of the image that has being established in the cinema after-modern. Its conception and performance in the cinematographic language and the reactions that it has caused. The article will work about the conception of the post-modern cinema reflecting the contemporary man. The affinity of this man according to the movie (at the moment of creation and reception).Item Ética, globalização e Internet: um novo desafio(Simone Antoniaci Tuzzo, 1998-06-30) Heck, José NicolauThe author debates the question of the philosophical concept of ethics in the context of world economy and the revolution of computer science. Begining from the ideas of "universalism" and individualism, the philosopher approaches the use and consumption of modem computer networks (internet) and what it means to eíhical behavior.