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Item Ensino do telejornalismo em Goiás: Formação acadêmica como garantia da qualidade da informação telejornalística comprometida com o exercício da cidadania?(Universidade Federal de Goiás, 2011-05-05) ANDRADE, Tatiana Carilly Oliveira; TEMER, Ana Carolina Rocha Pessoa; http://lattes.cnpq.br/2424054335258827This work investigates the teaching of television (TV) journalism in the state of Goiás, from the analysis of the course structure in four private faculties and also in that employed in the Faculty of Communication and Library at the Federal University of Goiás (UFG, Goiânia GO). This is a pioneering research work because there is no published related work focusing upon the context of the state of Goiás. The motivation for this work is based on the fact that TV journalism is considered to be an extreme powerful means of communication in the information society. TV journalism acts in harmony with other subsystems in the development of a social reality , hence it can be seen as an ally in the search for citizenship and a democratic society. In our study we verified whether these educational institutions are educating TV journalists capable of producing high quality information, which enables viewers to exercise their citizenship. In order to do this, the teaching course projects (i.e., the curriculum and curse plans of TV journalism courses) were analyzed through their consistency, scope and effectiveness in the educational process of these professionals. The adopted methodology allowed for relevant discussions and conclusions regarding the quality of information produced by the TV journalist with regard to the citizenship issue, about the production process of news on TV, and also about the education of the future professional who will work on TV journalism. The main basis for the development of the study was related work of relevant authors in the area of Social Communication and Education, such as Paulo FreireItem A participação política, entre o debate e a visibilidade: um estudo de mídia e cidadania, a partir de Hannah Arendt e Habermas(Universidade Federal de Goiás, 2009-05-07) BOARATTI, André; FREITAS, Luiz Antonio Signates; http://lattes.cnpq.br/0464596762919932The issue of political participation, usually used in Political Science, acquires a new approach from the Social Comunication point of view. Its important to point that the theoretical reference used in the study, were the contributions of Habermas and Arendt concepts about public sphere. According to this sense, political participation is located in the communicative action in public spaces of speaks for free and equal citizens. The agents start to became equal in the moment that all arguments are provided, so it can be say that citizenship is a dialogical process of construction of public spaces, that the main function is not only the social function of pressing the representative power, but mainly to serve as a basis for democratic institutions. The concept of power according to Arendt replaces the importance of political participation as a sufficient condition for democracy. The question now is to know what is the real paper of the media in the build process of democracy guided by citizen participation. First its important to mention that the term "means" of communication had been replaced by the term "communication institutions" because they do not behave as mere transmitters of content, but they are actors in social relations, first of all. The atomistic effects of communication institutions reporting about people are relativized in the moment that it takes into account the importance of the interpretation of media messages in the receiving reception. This process occurs often times in family environments homes, in private atmosphere. The passive citizenship according to this sense, occurs in the private space, in the moment that these people have born , they are able to receive from the Estate the condition of citizens. The only citizenship goes beyond the normative assumption when people have possession of the information responsible for mobilizing public opinion. The formation of the general opinion not only occurs in public places, but mainly in the private sphere in which the television media is still the main source of information for citizens. The condition for the citizenship becomes active in the public space of speech, is the reception. However, the citizens as audience, influence the production of the media contents, through a process of awareness undertaken by social actors, for example, the campaign "Who is financing the plummet is against citizenship", provide by the Commission Human Rights and Minorities of the Chamber of Deputies. Through the action of these social organizations, the passive citizens , inside their home,start to get a selective criterion to guide the process of reception. Therefore, the political participation it starts not only in public sphere, but in private atmosphere of the home, during the reception of media content. Acording to this line of tought, the political participation can do the function of the key central to think about the relationship between media and citizenship, that is, how far does the limit of one and another, and how both of them contribute to a democracy not only as a political power, but as a form of social lifeItem Comunicação e leitura crítica: estudo sobre o Programa Mídias na Educação (PME)(Universidade Federal de Goiás, 2011-08-31) BORGES, Patrícia da Veiga; RODRIGUES, Cleide Aparecida Carvalho; http://lattes.cnpq.br/6665148469537613The restructuring of the advanced capitalism, which from the 1990s impressed in various institutional documents, national and international, the brand of the Third Way, as well as the advent of the Information Society, have been establishing in the world traces of a new sociability . This consists in defining values that conceive the citizenship s condition in today s world. In the context of the twenty-first century, the social antagonism and its configured battle of ideas reach rearrangements that presuppose the newness of globalization, the network society and the advent of the new Information and Communication Technologies (ICTs). It presumes the dissemination of a new consensus by the State educator: the planetary, active, and communicative citizenship. Such proposal, in Brazil, was incorporated by multiple initiatives of the civil and the political societies, among which is the Program for Continuing Education Media in Education (PME). It concerns of a public policy act ideated by the Ministry of Education in 2005, with the purpose of forming teachers, in service and at distance, to the use of media products, as well as new ICTs, along of the learning and teaching processes. One of the objectives of the PME is that, together with the use of the techniques and media, the student should be encouraged to communicate and thus to evaluate his practice. For that, the Program is developed according the purpose of promoting not only the use of the media, but also its fruition and authorship . Given the assumptions presented, this study discusses the conceptions of communication and critical reading of the PME. Based on a qualitative approach, this study sought to answer the following questions: What is the concept of Communication presented in the PME? What does the PME understand as critical reading? Which hegemony strategies could be found in the course? Procedures of documental and thematic data analyses were followed. Documents investigated consisted of primary and secondary sources, such as the basic project of the course and teaching material.Item Empresas Responsáveis e Comunidades Cidadãs: Responsabilidade Social sob o Crivo da Comunicação Pública(Universidade Federal de Goiás, 2009-04-23) BRITO, Walderes Lima de; FREITAS, Luiz Antonio Signates; http://lattes.cnpq.br/0464596762919932; GARBELINI, Maria de Fátima; http://lattes.cnpq.br/5860723781496921The communication between companies and communities can be a tool to the strengthening of citizenship and a way to prove the social responsibility of an economical organization. The possibilities and limits of this process are the theme of this study and the research refers to the relationship between Petrobras and the population of Jardim Nova Goiânia, a neighborhood in Senador Canedo, GO which stands between two pipelines. During the research, local residents and leaders of the community were elected to work as interlocutors and were interviewed about their memories and points of view concerning how the neighborhood was populated, the infrastructure and their perception about the interaction between the company and the local residents. The investigation showed evidence that there were processes of institution of active citizenship, such as social practices that were not meant to make the residents dependent on them and the respect to the right of these residents to information. Those social practices were present in the mobilization and organization of the local residents and Petrobras contributed to this process. On the other hand, the research indicated the lack of evidence of the company s contribution to the sustainable development of the community which is still fragile in relation to the ability of acting as an association what would make the community capable of demanding moral responsibility from public systemic structures.Item Sites de redes sociais na educação: do entretenimento à formação para a cidadania(Universidade Federal de Goiás, 2011-12-22) CALAÇA, Gabriella Luccianni Morais Souza; RODRIGUES, Cleide Aparecida Carvalho; http://lattes.cnpq.br/6665148469537613The number of Internet users has been increasing considerably in Brazil. According to surveys, social networks, such as Orkut, are among the most frequently accessed sites. However the digital divide still affects one third of the Brazilian population. As an argument to decrease this exclusion from the digital world, to prepare the students for the work environment and develop citizenship awareness, information and communication technologies have been implemented in schools run by the governments. The focus however, has been restricted to providing the physical facilities, in the form of laboratories. While social network sites are being used outside school hours and facilities by students and teachers to meet friends, communicate, update profiles and even to mobilize segments of the population, inside these institutions access to these social network sites is prohibited. The justification is that these tools do not serve educational purposes. The main objective of this survey, therefore, is to find out if the social networks available in the Internet can be used to further educational goals and to develop citizenship. To answer this question 23 tutors at the Núcleos de Tecnologia Educacional NTE (Centers for the use of Technology for Educational Purposes), responsible for offering courses in information technology to other tutors and teachers employed in State-run schools, were interviewed. The aim of the survey, therefore, is to determine the real situation in the public schools in Goiânia, regarding the use of social networks in the classroom.Item A saga do herói mendigo : o riso e a neopicaresca no progama chaves(Universidade Federal de Goiás, 2009-02-26) CARDOSO, Ludimila Stival; NOGUEIRA, Lisandro Magalhães; http://lattes.cnpq.br/6994570742767643The laugh is a human phenomenon, that has different faces depends on the historical period and how the intellectuals see it. It can be morality s instrument and deviation s punishment; element of be extinct; way of release, since it would produce a new world s vision, based in a nom-official popular true ; or a way to economize the psychic energy necessary to keep an inhibition; or still, it can be answer of the nothing the existence, what award it, in the contemporarily, moment of provisionals truths, a deep presence in the society, so to say that the laugh became present in all of the places, show that the reality is, at the same time, liquid and humoristic and confirming the importance of to study this human skill. So, it opted to work with the humor, specifically in the television, principal mass media in the Brazil and, particularly, the Chaves program, since it is considered a greater success Brazilian mass media, as proves the audience. However, this program presents a difference: it is being televised too much than 20 years, almost without stop, what make it a case to be studied, but in a different way: associated it with the picaresque literature, because believes that it main character is a nom-hero, as the picaresque hero (with home, work and swindler) and the program, itself, is a picaresque romance, because the others characters are ways to make a social criticism that is, specifically here, conservative, like the parody, since doesn t try to change the poverty s situation of the main character or of any others characters life, but only to let see these life s conditions. At the same time, Chaves presents a series of aspects that explain, in a certain way, it success, since the innocence; the type of humor, founded in everyday and simple plots; the textuality ; the theatrality ; a persuasition s grammar; the use of concrete and primary thought; and still, the proximity with the italian commedia dell art, elements confirmed from the analyses of ten histories on, when tables about many scenes and about the characteristics of the characters were built. But, it s still necessary to say that not even all these elements together are capable to justify the success of this humoristic. Due to see Chaves as a cultural product of Latin America, that goes besides of technical questions, and so it gets to keep itself for many years, wining, always, new publics, overItem O consumo e a representação da felicidade em 40 anos de propaganda brasileira(Universidade Federal de Goiás, 2010-10-05) CARVALHO, Camila da Silva; SANTOS, Goiamérico Felício Carneiro dos; http://lattes.cnpq.br/4360025460772301This research is born from the comment of that, the consumption culture if presents as basic space of the societies contemporaries and affects questions of the daily life directly, through material and symbolic structures. Supporting itself in the studies of Slater, Lipovetsky, Featherstone, Baudrillard and Bourdieu it will be tried to delimit the historical process of formation of what we call culture of the consumption placing in focus the forms as this culture articulates the questions relative to the forms of organization of the society having implications in the formation and negotiation of values, identities and felt central offices. This rank, will go to proceed itself to the inquiry from as the advertising, craftsman of this culture of consumption, has if busy, throughout the years in attributing to meanings and values to the goods and the experience of the consumption through the use of discursive strategies and symbolic elements coing-opt the speech of the happiness using it as substance cousin, reprocessing and constantly returning to this ideal of happiness under the form of campaigns and sensorial experiences of consumption. Another central point of this study, the delimitation of what emerges from there it is the happiness, for in such a way, will serve base the historical and philosophical studies of McMahon (2006), Bosh (1998), Bruckener (2002), Conte-Sponville (2006) among others in the attempt to perceive the ideal of the happiness as a subjective and cultural concept that reflects and refracts the values basic of the individuals and if it differentiates as the historical and social moment. The main point will be then, to analyze as the concept of happiness in last the 40 years of the Brazilian advertising (1968- 2008) was worked, and to understand as this ideal was translated by the narratives advertising executives.Item Corporeidades em tempos de biopoder: o discurso midiático sobre o cuidado com o corpo(Universidade Federal de Goiás, 2009-04-14) COSTA, Deyvisson Pereira da; MENDONÇA, Maria Luiza Martins de; http://lattes.cnpq.br/8971620799610522Dans le monde contemporain, le corps est devenu l'objet du désir, de culte, et en particulier de soins. Les pratiques de soins du corps pour des raisons de santé, d'hygiène, de médecine et d'esthétique se multiplient par les médias. En particulier, la santé du corps, chaque jour devient une préoccupation sociale et individuelle. Il est proposé dans cette recherche pour comprendre les soins du corps dans le but d'obtenir et de maintenir la santé par la recherche à la production discursive des organismes et des subjectivités dans la presse écrite. Il s'agit d'une recherche qualitative de l'étude de cas guidée par des concepts de la construction sociale du corps et de l'objet dans la culture. L'étude des médias qui suit utilise comme référence théorique et méthodologique d'analyse de discours (AD) de Foucaultian perspective. Par conséquent, les notions telles que les connaissances, le pouvoir, la subjectivité et de la parole sont prises à partir de la littérature pour affronter le terrain. La collection de six numéros de la revue mensuelle a été de bon entre les mois de Mai et Juin. Tout au long de la description de la publication, l'attention s'est tournée vers la surveillance de la hiérarchie des discours sur le corps en bonne santé, la standardisation des modèles physiques et biologiques de l'organisme d'examen et le sujet lui-même en tant que mode de subjectivité produite par les medias dominantsItem Notícia como Discurso: a cidadania representada pela mídia impressa no acidente radiativo de Goiânia(Universidade Federal de Goiás, 2010-08-20) FERREIRA JÚNIOR, Arnaldo Alves; GARBELINI, Maria de Fátima; http://lattes.cnpq.br/5860723781496921The research on the interrelationship of the field of Critical Discourse Studies at the possibilities of construction of citizenship from the ideals Arendt of action and speech. To this end, we sought, from these theories, examine the processes of construction of citizenship from speeches about the accident with a capsule containing cesium-137 chloride in Goiania in 1987. Since the analysis focused on the speech conveyed by the print media in major newspapers printed at the time. The research was structured after a literature review about the historical events of the accident, for this part of the work on the methodological procedures that guided the research were provided by the Content Analysis - AC, which in turn is configured in methodology and technique appropriate to the analysis of communication because the content analysis is a research technique that aims to describe objectively, systematically and quantitatively the manifest content of communication. For studies of minority groups, the methodology CA was important because it allowed the deconstruction of the discourse units of analysis and their reconstruction in order to identify the assumptions of discursive emitting nucleus of media messages. In preparation of inferences about the data, they were analyzed theoretically, as units of analysis arising from Critical Discourse Studies, and the perspective of citizenship that emphasizes that this category exists when the individual is able to act without the intervention of others and yet is able to advertise themselves using the discourse, ensuring there for you and others like him from the same shared reality. The context in which this research took place is set in what is called in literature in Peripheral Societies, where the elements you have to build citizenship do not emphasize human factors listed at the beginning, which in turn produces social situations of subordination and building the subcidadão, ie people who are below what one would consider the minimum for the status of citizen was present. Therefore the conclusions drawn from this research go in that is by examining the ability of speech and access to means of production and reproduction discourse that we must seek the prospects for citizenship in the social context that was presented briefly, using the possible theoretical dialogue between the Critical Studies of Discourse Arendt and frames of action and speech, which, one hopes, can discern the consequences of media discourses to construct undercitizenship and naturalization of social injustices and inequalities.Item Comunicação e cidadania: a pesquisa qualitativa como mediação do conhecimento nos sistemas eleitorais(Universidade Federal de Goiás, 2010-09-17) FREITAS, Mariana Oliveira de; FREITAS, Luiz Antonio Signates; http://lattes.cnpq.br/0464596762919932; SILVA, Magno Luiz Medeiros da; http://lattes.cnpq.br/8829860934484429It proposes an investigation about the possibility of uses of qualitative researches inserted in electoral context as an information source and/or a system of mediation of campaign interests and social demands in a city of Goiás state. It estimates that the relation between a research related to political marketing and citizenship doesn`t exist in a direct way, but, on the opposite, there are several processes and transversal elements that involve the spheres of production, reception and circulation of ideas originated on the research. For the data collection from the empirical research, it uses depth and half-structuralized interviews. It investigates, therefore, how the application of qualitative research in electoral context may serve for beyond the personal interests of the contractor, as a citizen mediation of knowledge into election systems, using Catalão as case to be studied. Some theoretical and methodological perspectives were elaborated to assist on the interpretation of the material collected on the empirical research, exposing heuristic hypotheses and questions to be done to the object, instead of explicative theories about it. After questioning the object, it presents the concepts of micro-public spheres in social context of research; of cyclic agenda system and; of in motion public image.Item As práticas de modificações corporais e a formação de identidades somáticas(Universidade Federal de Goiás, 2011-09-12) GONZAGA, Elaine Silva Ferreira; GOMES, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700The present study sought to investigate, according to the conception of identities somatic (ORTEGA, 2008), the constitution of subjectivity from the adherents of extreme body modification practices such as tattooing, piercing, scarification, body suspension, among others, concerning the movement of Body Modification. Every age produces a type of body that synthesizes the beauty ideals and values of a society. Recognizing that the supporters of such practices have a body of divergent patterns found in Western society, we tried to reflect not only on the effects of these practices in these individuals, but also about their consequences in society. Sought to identify also the main spreaders of such vehicles as they practice and the socialization of these individuals. For this purpose, presented the main theories about the cultural and symbolic body, identity and subjectivity in the news, as well as a historical background of the rise of the movement of body modification and its specificities. Besides, presented the main aspects on ethnographic research with supporters of these practices in Goiânia. Based on the premise presented by Ortega (2008), that contemporary identities are represented in the body, this movement is valued by the author as a new form of subjectivity and identity, which seeks to find herself in their body image and in its trappings, finding in radical media (DOWNING, 2001) its main propagator.Item Mídia e cultura: um estudo da televisão e da identidade cultural no quilombo de Itamatatiua(Universidade Federal de Goiás, 2010-03-19) GRIJÓ, Wesley Pereira; BERARDO, Rosa Maria; http://lattes.cnpq.br/5933853765756576This research addresses how communication and culture are related in the black community of Itamatatiua. It examines the mediation from the process of reception of television. The aim of this study is to explore the relationship between cultural identity Itamatatiua, manifested in certain practices and cultural values, and the process of receiving the TV, increasing knowledge about the mediation of culture in the reception of media content. The research was guided by theoretical and methodological thinking of cultural studies, with contributions follow the same path in relation to identity and communication. For this, the research was conducted in a qualitative way, using a variety of technical tools such as individual interviews and family groups, with themes focusing on the mediation of TV reception and the constitution of cultural identity. Data collection occurred through field work, conducted with eight families and their relationship with telev ision, so the study focused on the mediation of cultural identity and family life. Field work combine some techniques such as consumption questionnaire, ethnographic observation, semi -structured interviews, group interviews with families. They were supplemented by visits in the community of Itamatatiua since 2007 and complemented with visits during the year 2009/2010. The second step was the processing of data, developed through the following steps: transcription of data contained in all instruments of data collection, tabulation and analysis of such data, which resulted in a descriptive and interpretive. In research conducted for the analysis of ancient communication context, the oral tradition, he was explicit that there is a specific system of communication between that traditional community. Oral tradition has fulfilled the role of informing and print opinions of those people. What helped to establish over the years, their cultural identity. Finally, research on the reception of TV, found that the cultural identity that maroons operate mediations significant telev ision reception, which acts as reference systems, from which the television message is consumed and interpreted. Thus, the content of this medium can be interpreted by the audience as their cultural competence.Item Beleza que põe mesa : a relação de trabalhadoras domésticas com mídia, beleza e consumo(Universidade Federal de Goiás, 2008-12-18) JORDÃO, Janaína Vieira de Paula; MENDONÇA, Maria Luiza Martins de; http://lattes.cnpq.br/8971620799610522This dissertation analyzes the relationship between popular segments of society - especially the category of domestic workers - with the media, consumerism and beauty. The reason for our choice of domestic workers is because this profession has, simultaneously, many characteristics that allow it to be considered as subaltern: its undervaluation due to hybridizations that come from the times of legal slavery; the current labor laws, very different from the ones regarding other professions; the low income and the mainly feminine character of the profession. Our idea, therefore, is to look at consumers culture - especially the part of it connected to beauty, which comprehends fashion, body and beautifying strategies in general, all of those concepts intimately intertwined with women s history - from the viewpoint of a subaltern group. One of the ways through which consumers culture and hegemonic concepts such as the need for beauty are spread through society is the media, nowadays practically ubiquitous, due to its great accessibility through TV, radio, movies, newspapers, internet, cellphones, graffiti, billboards, waiting rooms etc. Wherever there is a potential consumer to be found, there will be at least one media vehicle. Its ability for content coverage and repetition allows media to be considered a very important intermediator between individuals and the world, becoming a relevant builder and repeater of cultural concepts, which will influence the subjectifying processes in people. In order to investigate this influence, 31 domestic workers in Goiânia were interviewed, with questions about their beauty concepts and their favorite mediatic programs. Both discourses were related to the objective of understanding whether there is a beauty concept carried out by the media, how the domestic workers perceive it, and what are their strategies to comply (or not) to them, assuming that domestic workers may relate to these contents in different ways: by making them their own, by negotiating with them, or even by denying them. That is because it is understood that lower segments of society are in constant relationship with the hegemonic contents, and are therefore co-participants in the forces that build culture day by day.Item Educomunicação-Tensões e aproximações nos discursos e práticas de professores e alunos(Universidade Federal de Goiás, 2010-06-01) KRAN, Riva Blanche; ROCHA, Maria Elisa França; http://lattes.cnpq.br/7229953892410896Les médias, leurs productions culturelles et les technologies d'information et communication sont presentes d'une façon de plus en plus intense dans la vie des jeunes de toutes les classes sociaux. Cette recherche met en question la manière comme l'école répond aux demandes des ces jeunes qui développent avec beaucoup de facilité et vitesse les nouvelles compétences pour la communication, les formes d'interaction, de comprendre et s'exprimer pour le monde. Dans ce cadre, la figure du professeur devient un élément très important dans les possibilités que l'école peut développer. Il s'agit d'une recherche qualitative de caractère exploratoire, basée sur les entretiens demi-structurés faits avec les élèves et les professeurs qui travaillent dans les laboratoires de radio, télévision, et l'Internet de deux écoles publiques de Goiás. L'analyse de contennu et le concept d'Éducommunication ont fait partie du référentiel théorique et ils orientent le regard de cette recherche sur l'école, ses expériences et l'influence que les technologies de l'information et de la communication exercent sur l'actualité. C'est à partir du rendez-vous de ce que les professeurs et les étudiants ont dit sur le changement qui se produit dans l'espace pédagogique l'introduction des technologies de l'information et de la communication que cette recherche veut comprendre la façon comment l'école réagit et s'adapte à cette réalité.Item A comunicação na UFG e a assessoria de comunicação(Universidade Federal de Goiás, 2011-10-31) LIMA, Silvânia de Cássia; SILVA, Magno Luiz Medeiros da; http://lattes.cnpq.br/8829860934484429This study analyzes communication developed at Universidade Federal de Goiás (UFG), particularly at its press service (Ascom). By surpassing the functionalist/technicist approach that is traditionally linked to this field of expertise, the analysis focused on UFG s communication actions to verify the extent of internal communication. Part of the university community defined as the internal public is made up mainly of alumni, faculty and administrative staff members, all directly involved with the dynamics of the institution. The object of study was approached in two strategic movements. In the first, the aim was to understand communication actions structured at Ascom based on contemporary thinkers, such as Dominique Wolton and Jürgen Habermas. My concern was to establish a context of uses and functions, of elements and relations, in addition to establishing a proper history of communications at UFG, all of which would enable me to define communication and its meanings. The second movement was dedicated to exploring, through empirical research and qualitative methods, notions brought up by university community members regarding institutional communication, communication policy, perspectives for communication at UFG and for Ascom s most important communications media: Jornal UFG and Portal UFG. From such media I extracted what I considered to be relevant towards understanding what they represent within the context of internal communication at UFG. To find out more about this reality and to obtain information from those that deal with and feel communication at UFG, I carried out interviews with the following three groups: 1. members of UFG s higher administration (rector and deans) and leaders of organizations representing alumni (Diretório Central dos Estudantes DCE), administrative staff members (Sindicato dos Trabalhadores Técnico-Administrativos em Educação Sint-IfesGO) and faculty members (Sindicato dos Docentes da Universidade Federal de Goiás Adufg Sindical); 2. heads of communication channels (Ascom, Rádio Universitária, TV UFG and Ombudsman Department); 3. other members of the university community. Far from attempting to encompass the entire range of elements and meanings that rule a world as wide as communication, with its huge apparatus of media and processes, this investigation was guided by the concern to project some of its angles and perspectives on an organization as complex as a university. My aim was to reflect upon what already exists, bearing in mind that communication is an in fieri process that requires constant feeding, rethinking and recreating, as well as a policy of its own that stands on an institution s basic principles, especially public interest.Item Viver a vida consumindo: a telenovela como vitrine de uma sociedade de consumo em pleno horário nobre(Universidade Federal de Goiás, 2011-04-29) MARTINS, Viviane Sales; SANTOS, Goiamérico Felício Carneiro dos; http://lattes.cnpq.br/4360025460772301Starting from the contextualization of a society influenced by media and consumption culture, it's made a qualitative research with the intention of studying how Brazilian soap opera plays an important role in a context in that the media, with prominence of television, rules the discussed themes and influence the behaviors adopted by the public. The methodological basement is on the speech analysis and in images semiotics analysis. When applying this technique in media study, the relevance is pointed out of linking linguistic constructions with the communicational process loaded of ideological constructions. With semiotics analysis, it is considered the symbolic narrative present in analyzed elements of some chapters of Viver a Vida , exhibited by TV Globo, from September 2009 to May 2010. It's got a contemporary cutting of the sample, prioritizing the research concerning an thematic that involves defining subjects of present as: post modernity; the tripod of century XXI society - of consumption, spectacular and media's; the presence of television in context of mass culture's production and the Brazilian soap opera's influence.Item Identidade Cultural e Auto-Representação Cinematográfica Indígena Xavante(Universidade Federal de Goiás, 2011-03-10) MELCHIOR, Marcelo do Nascimento; BERARDO, Rosa Maria; http://lattes.cnpq.br/5933853765756576Item Programas femininos na TV: cidadania e consumo(Universidade Federal de Goiás, 2010-05-31) NORMANDO, Jullena Santos de Alencar; TEMER, Ana Carolina Rocha Pessoa; http://lattes.cnpq.br/2424054335258827This research paper is conceptually based on the consumer society, attended by the mass media in building social relationships and the imagination of individuals. It is centered on the principle that the appeal to the consumption happens to all those who can obtain messages from the media, i.e., mostly all citizens. In this society, the links with political parties, unions and other social actions are not enough to respond to citizens' claims and requirements. The right to consumption is also requested by those included in this context in which consuming seems to be a matter of rights and duties of citizens. Our study carries out the construction process of consumption as part of citizenship. We present a quantitative and qualitative study of the TV show, Mais Você, during the year 2009 which aimed to identify how consumption is presented.Item A crítica da ideologia no cinema brasileiro: desengano, pragmatismo, cinismo(Universidade Federal de Goiás, 2010-03-29) OLIVEIRA, Rodrigo Cássio; NOGUEIRA, Lisandro Magalhães; http://lattes.cnpq.br/6994570742767643In the 1960 s, the New Brazilian Cinema questioned the import of the production model of the classic narrative movies. The rejection of the classical conventions accompanied the statement of an ideological fight against the status quo. In relationship with the nationalist left, the films thought about the critical intervention in the society. When begin the military government (1964), against the expectations of the left, the aesthetic-political project of the New Cinema have a decisive reversion. This moment is a cause of the 'disappointment films'. They revised the purposes and the difficulty of a criticism of the ideology: the conservative modernization would found the late capitalism in the Brazilian society. This work analyzes two films of the recent Brazilian cinema, O Príncipe (Ugo Giorgetti, 2002) and Cronicamente Inviável (Sérgio Bianchi, 1999), and relate them to the moment of the 'disappointment'. Reflecting the present conditions of the Brazilian social experience, the two films expose the criticism of the ideology in face of new problems: the exhausting control of the cultural industry and the cynicism of the contemporary ideology. The films discourse about the transformation of the criticism of the ideology in the Brazilian movies between the 1960's and the recent decades. Step by step, the rejection of the dominant conventions, affirmed by the New Cinema, find new conditions in the analysis of each one of the filmsItem O eu e o outro na representação fílmica da favela: uma análise de 5X Favela: Agora por Nós Mesmos e Cidade de Deus(Universidade Federal de Goiás, 2011-05-30) PAIVA, Lara Lima de Oliveira; MENDONÇA, Maria Luiza Martins de; http://lattes.cnpq.br/8971620799610522This study makes a analyses of feature-length films 5X Favela Agora por nós mesmos (2010), Cinco Vezes Favela (1962) and Cidade de Deus (2002) in order to verify if there are differences between the way different social groups see one another. Those films represent the favelas (slums) from two perspectives: by the outsiders‟ and the insiders‟ point of view. So, it tries to verify if the non-hegemonic films emphasize the stereotypes created and emphasized from the mainstream films, if they contest them or simply show a different point of view about the cultural and social aspects of the favela and social world around it. From the Cultural Studies perspective, from the process of creating cultural identities, from the representations systems and from the media‟s influence on the social imaginary in the contemporary world, this study uses the representation systems to analyse how the characters are shown, which social position they and the directors occupy in the film; and if necessary the way the themes and the dialogues are shown.